Market Enginuity Blog

Topic: Cause marketing

Advertising in an Election Season, the Easy Way

It’s tougher for brands to get attention during election season. Commercial ad slots are harder to come by, and pricing increases. But that isn’t the only impact to your brand that can occur from political advertisements. Let’s take an in-depth look.

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The Ever-evolving Landscape of CSR in Branding

Corporate Social Responsibility (CSR) has taken hold and with every year that passes, the bar is raised. That’s ok. It all helps fuel a better world anyway. But if you want to be sure you are keeping up, stay with us as we reveal the current terrain of CSR in branding and customer loyalty.

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Boost Your Brand’s Credibility with Public Radio

In business, reputation is everything. New customers rely on reputation to consider products or services. Current customers depend on reputation, and their own experience, to continue patronizing businesses. Brands can develop a favorable image by carefully cultivating their reputation, providing quality products […]

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Don't Just Talk About It, Be About It: Support Your Causes After the Appreciation Month Ends

Promoting causes you support after the appreciation month ends makes a strong statement. Showing solidarity and support during 'appreciation months' (e.g., Pride month, Black History Month, etc.) is great, but there is still a lot to be done year-round to advance equality. When you continue the fight for a cause […]

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