Long-standing businesses and local institutions in our communities feature so prominently in our memories that we point them out to our partners and children as we drive through our hometowns. However, they didn't start that way and certainly didn't achieve that overnight. They reached that venerable status […]
Patrons are the lifeblood of nonprofits. Acquiring those generous donors depends on reaching the right audience. Marketing helps nonprofits expand their donor base by connecting with people who believe in their cause. Public radio listeners are known for their caring and dedicated nature, which makes public […]
As any business owner can attest, reaching target customers is crucial for an enterprise's success. However, finding the channels that will be most effective in connecting with them is just as critical. Public radio's diverse listener base is the ideal platform for many successful companies, allowing them to tap […]
Reaching and resonating with audiences is crucial for maintaining market share and brand awareness. Consumers constantly encounter messaging vying for their attention, and brands that "cut through the noise" stand the best chance to gain a loyal following. Business leaders must determine how to position their […]
Different marketing media bring different results with reach, engagement, and conversion rates. Some platforms cost less, but only deliver meager results. Premium platforms cost more and deliver significantly better results.
Connecting with consumers helps to develop customer relationships with brands. Reaching them on their preferred platforms earns their attention, and using strategies such as local sponsorship messaging shows that you support their interests and community
Public radio sponsorship connects your brand with a devoted audience more likely to support organizations that sponsor their favorite stations. The public radio audience is highly educated, well-traveled, and are informed decision-makers. Stations understand that local immersion is vital for serving their […]
Companies can only continue growing by gaining new customers, which is why they often rely on increasing brand awareness as a marketing tactic. Any awareness campaign requires planning and effort to ensure connection with the target audience. Depending on the marketing medium used, businesses can conduct […]
Communities play pivotal roles in a company’s success and continued growth. Showing gratitude to that community by demonstrating corporate social responsibility helps establish and deepen the relationship, creating a mutually beneficial association. Utilizing goodwill marketing as a business is an excellent way […]
Brand perception is one of the most valuable assets for your business. It tells the world what your customers think about your products and services. The better your brand perception, the more likely you are to attract new customers and retain existing ones. It also increases the effectiveness in other areas of […]
