Bethany Clevenstine Shocki

Director, Marketing and Creative Services

Everything You Wanted to Know About Public Media Sponsorships But Were Afraid to Ask

Because marketing is an ever-evolving process, even a successful marketing strategy can benefit from a shake-up now and then. Public media sponsorship is a great way to disrupt your current marketing approach for better results long-term.  

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Legacy Programming on PBS and the Benefits of Sponsoring Public TV

Today, with the rise of digital streaming services and cable TV, the majority of Americans watch their favorite shows on their own schedule. A growing preference for these services means traditional TV advertisers have to find new ways to reach viewers. That's where public media comes in. 

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The Benefits of Borrowed Influence in Marketing and Advertising

Trust is a vital element in any relationship, whether personal or business. It is at the heart of your brand image and the basis of customer loyalty. In an era of sensationalism, truth seems to be an optional component of engaging content. When likes and shares seem to rule digital media, earning the trust and […]

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Why Advertising on Public Radio is a Creative Marketing Solution

Consumers seem to be constantly online, so many advertisers are jumping on marketing trends in the digital world. While digital marketing is an effective strategy, traditional advertising tactics (especially radio) can still net sound results.  In recent years, radio advertising has proven to be three times more […]

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The Difference the Halo Effect Makes in Gaining New Customers

Consumers are influenced by brands they feel good about. When a business or product has gained a following among shoppers or is associated with a worthy cause, it creates an aura that others want to align themselves with. This halo effect is one of the keys to generating new business.   

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How Advertising on Public Radio Works for Small Businesses

In the world of advertising, it can be hard for small businesses to differentiate themselves from the competition. For example, social media is a huge platform guaranteed to have a wide reach. However, the bigger a platform is, the harder you'll have to work to get your message across. Small businesses need a […]

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Using Public Radio and Digital Marketing for Campaign Success

Public radio has a unique way of connecting brands with a large and loyal customer base—NPR reaches as many as 26.1 million weekly listeners alone. But marketers also need to build and maintain strong relationships with the 64% of consumers that say they want brands to connect with them digitally. If you're […]

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FCC Guidelines for Public Media Sponsorship: How to Tailor Your Message

Believe it or not, FCC (the Federal Communications Commission) guidelines for public radio sponsorship can be a benefit to your messaging. This is because listeners can trust that public media sponsors will be held to a higher standard than commercial ads, guided by policies that guarantee only factual […]

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Using Public Media Sponsorship to Promote Cultural Events

Businesses, nonprofit organizations and community groups regularly use sponsorship messages on public media to promote their services and products. However, they also use these opportunities to advertise on NPR as a way to promote events to a dedicated local audience. 

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Public Radio's Listener Share Solidified During the Pandemic: What It Means for You

The pandemic has altered many aspects of life. It has changed how we work, where we go, how we travel, which places we feel comfortable going to, and how much we socialize. For many, it has influenced how we vote and reinforced the need for objective, fact-based information sources. For public media, it has […]

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