Market Enginuity Blog

The Benefits of Public Media Sponsorship for Brand Reputation

Brand reputation is your company’s most valuable asset. It is important for gaining new customers, retaining existing customers, building business relationships, and building corporate culture. It’s an asset that can be built over time, but also damaged by poor decisions or actions. 

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How Student Motivations Should Alter Your College Marketing Strategies

Gen Z college students have benefited from their predecessors in one significant way: they aren't willing to take on the debt Millennials accrued to pay for a college education. More importantly, they don't believe they need a degree to be successful. Gen Z college students are the most racially and ethnically […]

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Public Radio Sponsorship: A New Approach to Reaching Underserved Communities

Public media was founded on the principle that it was for all people. However, there are still markets and communities that are underserved. We all want to see ourselves represented in ads, stories, and programs, as well as the hosts that lead them. 

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The Importance of Local Public Radio and Local Immersion

Public radio is a highly effective avenue for not only engaging with listeners, but also immersing yourself in their psyche. For example, at the height of the COVID-19 pandemic, some 57 million listeners tuned in to NPR. Moreover, 92% of public radio listeners are active in their communities. 

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How Local Public Radio Stations Add Value Beyond the Region

Local radio stations have been informing and entertaining their audiences for decades. Over the years, it's been where citizens learned of local events, weather, and what products and services were available near them. Local radio provided the soundtrack of generations, whether it was swing, big band, jazz, […]

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Create a Stand-Out Law Firm Brand with Public Media Marketing

When it comes to branding and client acquisition, law firms face numerous challenges. An extremely tight market combined with a sometimes negative public perception of the profession makes it difficult for law firms to shut out the competition. While many firms continue to stick to the traditional methods of […]

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The Impact of Public Media Sponsorship on Healthcare Marketing Strategies

There is no other industry that faces the unique challenges of healthcare marketing. Though, like other industries, they face inevitable budget constraints, the strict regulations in place to protect patient information also serve to hinder marketing efforts. Healthcare marketers are prohibited from using certain […]

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Leveraging the Public Media Audience to Drive Health Insurance Enrollment

Individual health is a personal topic and so is health insurance. Because every consumer's healthcare needs are different and constantly changing, marketing health insurance can be challenging. Health insurance brands must overcome a unique set of obstacles in order to build trust.  Public media sponsorship is an […]

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Public Radio Sponsorship - A Direct Line to Key Decision Makers for B2B Sales

For B2B salespeople, it can be ultra-challenging to get an audience with key decision makers. Busy schedules and layers of gatekeepers work to keep C-suite executives out of reach. Just finding out the identity and contact information of the right person to speak with can seem like a heavy lift.  

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What's the 'B' in DEIB and What It Means for Your Public Media Sponsorship

Diversity, equity, and inclusion have been a focus of many companies for the last few years. Whether in their hiring practices, career paths, or marketing efforts, businesses have come to recognize that they must give equal opportunities to all people, regardless of identity, abilities, culture, or ethnicity. […]

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