Companies can only continue growing by gaining new customers, which is why they often rely on increasing brand awareness as a marketing tactic. Any awareness campaign requires planning and effort to ensure connection with the target audience. Depending on the marketing medium used, businesses can conduct […]
Communities play pivotal roles in a company’s success and continued growth. Showing gratitude to that community by demonstrating corporate social responsibility helps establish and deepen the relationship, creating a mutually beneficial association. Utilizing goodwill marketing as a business is an excellent way […]
Brand perception is one of the most valuable assets for your business. It tells the world what your customers think about your products and services. The better your brand perception, the more likely you are to attract new customers and retain existing ones. It also increases the effectiveness in other areas of […]
Public radio stations are local entities first and foremost. They reflect the culture and sensibilities of their communities and often focus their news reports on regional events. Public radio is highly effective at tapping into local cultures and supporting them through local journalism. It is increasingly […]
Trust and goodwill are two important attributes of a long-lasting relationship with customers. When companies have a sterling reputation among their consumer base, they're more likely to receive repeat business from loyal brand advocates. In addition, they're also more likely to acquire a steady stream of new […]
Small businesses must market themselves to grow and attract new customers. Of course, there are countless ways to reach your target audience in today's media landscape. One of the most impactful (and surprisingly accessible) channels is public radio.
Brand reputation is your company’s most valuable asset. It is important for gaining new customers, retaining existing customers, building business relationships, and building corporate culture. It’s an asset that can be built over time, but also damaged by poor decisions or actions.
Gen Z college students have benefited from their predecessors in one significant way: they aren't willing to take on the debt Millennials accrued to pay for a college education. More importantly, they don't believe they need a degree to be successful. Gen Z college students are the most racially and ethnically […]
Public media was founded on the principle that it was for all people. However, there are still markets and communities that are underserved. We all want to see ourselves represented in ads, stories, and programs, as well as the hosts that lead them.
Public radio is a highly effective avenue for not only engaging with listeners, but also immersing yourself in their psyche. For example, at the height of the COVID-19 pandemic, some 57 million listeners tuned in to NPR. Moreover, 92% of public radio listeners are active in their communities.
