What’s the first thing you think of when you hear “public radio?" Maybe you garner a visual of Grandpa snoozing in his chair? Possibly a long, boring commute home? Honestly, you aren’t alone. The good news is those are just misconceptions. Public media has evolved over time, and we want to let you in on the […]
Public Media continues to develop its programming as well as sponsorship. By meeting the needs of its communities with focused programming, public media affords marketers an ideal format to increase brand trust and target particular demographics.
Would you like to get your client’s brand message in front of corporate decision-makers? It isn’t easy or everybody would be doing it. The good news? Public radio sponsorship provides the perfect opportunity to reach true influencers.
It’s one thing to say you support Diversity, Equity and Inclusion (DEI), and another to implement the framework for a program. But to live it – fully, is another level altogether. That is what public radio is doing.
Many of us acknowledge the Fourth of July as the day we celebrate our freedom. But digging into our history reveals there is more to the story.
When it comes to DEI, public media has historically taken on the responsibility of educating and ensuring empathy within our communities. Of course, there is always room to grow. Let's take a look at how we are doing.
Everyone needs healthcare, right? At some point, most of us will. However for marketers at healthcare organizations, finding an audience that makes health and wellness a priority is another matter altogether. Public radio listeners are that audience. They place great significance on healthcare and wellness while […]
Arts events and exhibitions are vital parts of local culture. They help elevate the appreciation of different artistic expressions while contributing to a shared identity and belonging within the community. This is an opportunity to step out of everyday obligations and enjoy the beauty and creative talents of the […]
