Small businesses must make the most of every marketing dollar or risk not reaching business objectives.
There is no other industry that faces the unique challenges of healthcare marketing. Though, like other industries, they face inevitable budget constraints, the strict regulations in place to protect patient information also serve to hinder marketing efforts. Healthcare marketers are prohibited from using certain […]
Individual health is a personal topic and so is health insurance. Because every consumer's healthcare needs are different and constantly changing, marketing health insurance can be challenging. Health insurance brands must overcome a unique set of obstacles in order to build trust. Public media sponsorship is an […]
Recent research shows that radio's heaviest listeners are more likely to be in the market for insurance. Insurance companies have taken notice in an effort to meet their target customers. Over the last year, they have increased their radio ad spend by 26%, spurring expanded reach and increased search and site […]
