Market Enginuity Blog

Topic: Podcasts

3 Reasons Why Your Business Will Get Results with Podcasts

The popularity of podcasts is growing. According to The Infinite Dial 2021® from Edison Research and Triton Digital released last week, approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. 176 million Americans are now weekly online […]

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Why Audio is the Most Significant Form of Media Right Now

“The colonization of the eyes is over. Now it’s the colonization of the ears.”

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How to Choose the Right Podcast to Reach Your Marketing Goals

With over 60 million (and growing) Americans regularly tuning in to podcasts, marketers are increasingly leveraging the platform as a simple and cost-effective way to promote their brands.   

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Podcast Marketing Overview for Non-Podcast Listeners

Effective marketing connects with your target audience in a meaningful way. However, audiences can have a diverse range of media preferences that make it difficult to hone your targeting. The key to reaching your target is to find platforms that cater to a wide variety of preferences and tastes. 

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