Market Enginuity Blog

Topic: Podcasts

Podcast Sponsorship Campaign Measurement: 4 Ways to Gauge ROI

As a critical component in most lines of business, marketing must be able to gauge ROI and its ability to improve your bottom line. Beyond experience and strategy, savvy marketers will ensure they have tangible insight into what their target audience responds to. They'll also know what is working for their […]

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2021 Podcast Revenue on the Rise – A New Study from the IAB

The world of podcasting has grown exponentially over the last few years, and continues to build momentum coming out of an unpredictable year. In fact, podcast advertising is expected to grow as much in the next two years as it did in the past decade.

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Podcast Advertising: More Than One Way to Buy

With significant increase in listenership and an expanding pool of interested buyers, podcasting has become a staple component of the advertising ecosystem.

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3 Reasons Why Your Business Will Get Results with Podcasts

The popularity of podcasts is growing. According to The Infinite Dial 2021® from Edison Research and Triton Digital released last week, approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. 176 million Americans are now weekly online […]

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Why Audio is the Most Significant Form of Media Right Now

“The colonization of the eyes is over. Now it’s the colonization of the ears.”

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How to Choose the Right Podcast to Reach Your Marketing Goals

With over 60 million (and growing) Americans regularly tuning in to podcasts, marketers are increasingly leveraging the platform as a simple and cost-effective way to promote their brands.

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Podcast Marketing Overview for Non-Podcast Listeners

Effective marketing connects with your target audience in a meaningful way. However, audiences can have a diverse range of media preferences that make it difficult to hone your targeting. The key to reaching your target is to find platforms that cater to a wide variety of preferences and tastes.

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