Pop quiz! Which gets a larger audience share — AM / FM radio or streaming services like Spotify? Many marketers and advertisers presume that Spotify and Pandora have overtaken AM / FM radio in popularity. How far from perception is the reality? Westwood One Audio Active Group provides answers in their analysis of […]
Consumers in today's world have a plethora of media options at their disposal throughout the day. Information and entertainment options that didn't exist 20 or 30 years ago are now commonplace — and sometimes even more popular than traditional channels. Online streaming, podcasts, news apps, and scores of other […]
Public radio is a beloved and venerable institution. For more than 50 years, it has been at the forefront, influencing how Americans get their news and entertainment. It has helped pioneer new technology and mediums, such as early digital options with online radio and podcasts, creating a symbiotic relationship […]
Though podcasts are still a relatively new medium, they have become an incredibly popular format that grows in listenership daily. With thousands of shows available on-demand, fans can listen to their favorite content when it’s most convenient for them, whether it’s at home, at the gym, or in the car.
Every story has multiple sides, and journalists take all of them into account to provide the most comprehensive coverage of any event, enabling an informed, educated population who understand all viewpoints.
In business, reputation is everything. New customers rely on reputation to consider products or services. Current customers depend on reputation, and their own experience, to continue patronizing businesses. Brands can develop a favorable image by carefully cultivating their reputation, providing quality products […]
B2B marketing faces challenges in reaching key audiences. Many marketing strategies to reach individuals aren't as effective when targeting other businesses. However, public radio has a knack for capturing the attention of both individual and business consumers with equal impact. It offers an option that lies […]
Long-standing businesses and local institutions in our communities feature so prominently in our memories that we point them out to our partners and children as we drive through our hometowns. However, they didn't start that way and certainly didn't achieve that overnight. They reached that venerable status […]
Patrons are the lifeblood of nonprofits. Acquiring those generous donors depends on reaching the right audience. Marketing helps nonprofits expand their donor base by connecting with people who believe in their cause. Public radio listeners are known for their caring and dedicated nature, which makes public media […]
As any business owner can attest, reaching target customers is crucial for an enterprise's success. However, finding the channels that will be most effective in connecting with them is just as critical. Public radio's diverse listener base is the ideal platform for many successful companies, allowing them to tap […]
