Market Enginuity Blog

Topic: Public radio

Public Radio Sponsorship - A Direct Line to Key Decision Makers for B2B Sales

For B2B salespeople, it can be ultra-challenging to get an audience with key decision makers. Busy schedules and layers of gatekeepers work to keep C-suite executives out of reach. Just finding out the identity and contact information of the right person to speak with can seem like a heavy lift.  

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Spoken Word Programming = Attentive Audiences

Public radio listeners are a highly attentive audience. When it comes to spoken word programs, they are not only listening, but leaning in. More likely to seek additional information from a sponsor than commercial radio audiences, they are unlikely to change the station when a message comes on.  Spoken word […]

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Public Radio Sponsorship Works for Nonprofits

Nonprofits do important work, often with limited resources. Dependent upon donations to operate, funds must first go toward advancing the mission before being invested in advertising. Still, charitable organizations must be seen and heard in order to remain viable. 

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Why Public Radio's Reach Lets Your Message Go Further

It’s impossible to reach your target audience in places where they are not in the habit of listening to ads. The key to getting your message recognized and acted upon involves finding those avenues where consumers are already highly engaged and focusing your effort there. 

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Why Advertising on Public Radio is a Creative Marketing Solution

Consumers seem to be constantly online, so many advertisers are jumping on marketing trends in the digital world. While digital marketing is an effective strategy, traditional advertising tactics (especially radio) can still net sound results.  In recent years, radio advertising has proven to be three times more […]

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The Difference the Halo Effect Makes in Gaining New Customers

Consumers are influenced by brands they feel good about. When a business or product has gained a following among shoppers or is associated with a worthy cause, it creates an aura that others want to align themselves with. This halo effect is one of the keys to generating new business.   

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How Advertising on Public Radio Works for Small Businesses

In the world of advertising, it can be hard for small businesses to differentiate themselves from the competition. For example, social media is a huge platform guaranteed to have a wide reach. However, the bigger a platform is, the harder you'll have to work to get your message across. Small businesses need a […]

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Using Public Radio and Digital Marketing for Campaign Success

Public radio has a unique way of connecting brands with a large and loyal customer base—NPR reaches as many as 26.1 million weekly listeners alone. But marketers also need to build and maintain strong relationships with the 64% of consumers that say they want brands to connect with them digitally. If you're […]

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Using NPR's Diverse Programming to Your Advertising Advantage

Stereotypes are dangerous. They breed mistrust, fear, and even false confidence and misplaced trust. Stereotypes cause us to accept often false images of what someone or something represents. This preconceived notion prevents us from making connections, enjoying experiences, or learning new things.  NPR is no […]

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Public Radio's Listener Share Solidified During the Pandemic: What It Means for You

The pandemic has altered many aspects of life. It has changed how we work, where we go, how we travel, which places we feel comfortable going to, and how much we socialize. For many, it has influenced how we vote and reinforced the need for objective, fact-based information sources. For public media, it has […]

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