Radio was the first form of advertising across the globe, outside of printing. America grabbed hold of this invention in 1900 and never looked back. To date, radio is still the best medium of advertising to reach the American masses.
TV was gold for decades, surpassing radio in both consumption and advertising. But those days are gone. The needle on the dial is moving toward audio. And that may prove immensely beneficial for marketers. Let’s delve in.
Finding the right employee for an important role can feel impossible. Pouring over hundreds of resumes from unqualified candidates can be frustrating. But there is an easier way to find top-tier candidates when it comes to recruiting. Look no further than public radio.
Marketers are hit with major competition during election season. Advertising costs increase as time slots decrease. How do you break through and connect with your niche during a highly politically driven period?
When it comes to marketing your brand, finding the right audience is key. But landing an audience of trusted trendsetters is gold. Successful brands thrive when they align with those who will champion their mission. But, you want those individuals that others trust to further your cause. So, how do you find them?
It isn't a typical marketing medium. Public radio sponsorship comes with a host of benefits its competitors don't have. Combine those advantages with the perks below and you have a recipe for sweet success.
What’s the first thing you think of when you hear “public radio?" Maybe you garner a visual of Grandpa snoozing in his chair? Possibly a long, boring commute home? Honestly, you aren’t alone. The good news is those are just misconceptions. Public media has evolved over time, and we want to let you in on the […]
Public Media continues to develop its programming as well as sponsorship. By meeting the needs of its communities with focused programming, public media affords marketers an ideal format to increase brand trust and target particular demographics.
Pop quiz! Which gets a larger audience share — AM / FM radio or streaming services like Spotify? Many marketers and advertisers presume that Spotify and Pandora have overtaken AM / FM radio in popularity. How far from perception is the reality? Westwood One Audio Active Group provides answers in their analysis of […]
Consumers in today's world have a plethora of media options at their disposal throughout the day. Information and entertainment options that didn't exist 20 or 30 years ago are now commonplace — and sometimes even more popular than traditional channels. Online streaming, podcasts, news apps, and scores of other […]
