Marketers are hit with major competition during election season. Advertising costs increase as time slots decrease. How do you break through and connect with your niche during a highly politically driven period?
Public radio!
NPR holds a special place in our hearts for many reasons. They keep us aware of current issues and happenings without running pesky political ads. Listeners engage with your messages because they are brief and unbiased. The fact that they aren’t competing with political advertisements is another bonus.
If you haven’t considered public radio sponsorship before, now would be a really good time. Your ROI will surely appreciate it. So will your potential clients.
If your marketing budget can’t take heightened pricing or listeners disengaging during the upcoming political ad season, it’s an excellent opportunity to try something new. We’re confident you’ll be glad you did.
Besides never running political ads, public radio has several other benefits. To help get you “in the know”, we've created a quick-read one-sheet covering 5 Key Differences Between Public and Commercial Radio That Marketers Need to Know. The value you'll derive far outweighs the minute it will take to read.
