Market Enginuity Blog

Topic: Public media sponsorship

Why Advertising in a Premium Environment is Worth the Cost

Different marketing media bring different results with reach, engagement, and conversion rates. Some platforms cost less, but only deliver meager results. Premium platforms cost more and deliver significantly better results. 

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Increase Brand Awareness with No Production Costs through Public Radio Sponsorships

Companies can only continue growing by gaining new customers, which is why they often rely on increasing brand awareness as a marketing tactic.   Any awareness campaign requires planning and effort to ensure connection with the target audience. Depending on the marketing medium used, businesses can conduct […]

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eBook Highlight: Understanding the Public Media Audience

Public media’s audience is as unique and varied as the public it represents. There’s no one-sized-fits-all description that makes up the audience, making for a diverse pool of public media fans. The audience includes folks of all genders and orientations, those who are married or unmarried, and represents […]

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Gain Trust by Partnering with Credible News Sources

Trust and goodwill are two important attributes of a long-lasting relationship with customers. When companies have a sterling reputation among their consumer base, they're more likely to receive repeat business from loyal brand advocates. In addition, they're also more likely to acquire a steady stream of new […]

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The Benefits of Public Media Sponsorship for Brand Reputation

Brand reputation is your company’s most valuable asset. It is important for gaining new customers, retaining existing customers, building business relationships, and building corporate culture. It’s an asset that can be built over time, but also damaged by poor decisions or actions. 

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Create a Stand-Out Law Firm Brand with Public Media Marketing

When it comes to branding and client acquisition, law firms face numerous challenges. An extremely tight market combined with a sometimes negative public perception of the profession makes it difficult for law firms to shut out the competition. While many firms continue to stick to the traditional methods of […]

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The Impact of Public Media Sponsorship on Healthcare Marketing Strategies

There is no other industry that faces the unique challenges of healthcare marketing. Though, like other industries, they face inevitable budget constraints, the strict regulations in place to protect patient information also serve to hinder marketing efforts. Healthcare marketers are prohibited from using certain […]

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Leveraging the Public Media Audience to Drive Health Insurance Enrollment

Individual health is a personal topic and so is health insurance. Because every consumer's healthcare needs are different and constantly changing, marketing health insurance can be challenging. Health insurance brands must overcome a unique set of obstacles in order to build trust.  Public media sponsorship is an […]

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What's the 'B' in DEIB and What It Means for Your Public Media Sponsorship

Diversity, equity, and inclusion have been a focus of many companies for the last few years. Whether in their hiring practices, career paths, or marketing efforts, businesses have come to recognize that they must give equal opportunities to all people, regardless of identity, abilities, culture, or ethnicity. […]

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The True Purpose of Public Media Advertising

Many believe that the purpose of advertising is to sell products or services to the general public. While a purchase is usually the ultimate desire, the real purpose of advertising is to raise awareness about a brand in order to generate traffic. It's all about being known before you are needed, so that your […]

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