Public media sponsorship

Everything You Wanted to Know About Public Media Sponsorships But Were Afraid to Ask

Because marketing is an ever-evolving process, even a successful marketing strategy can benefit from a shake-up now and then. Public media sponsorship is a great way to disrupt your current marketing approach for better results long-term.  

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Measuring Your Public Media Sponsorship Campaigns

Tracking your media campaign and strategically analyzing the results is an essential part of any marketing strategy. Not only will you better understand your return on investment, you’ll also understand which media platforms resonate best with your target audience and how to optimize for the future.

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Keep the “Community” in Community-Supported Public Media

Long before car dealerships and law firms discovered this well-kept marketing secret, local businesses put the “community” in community-supported public media. From immigrant-owned Ethiopian cafes to nonprofit diaper banks, local businesses, nonprofits and events were the original public radio sponsors. The […]

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Top 3 Resources for Public Media Advertising

How can public media sponsorships move the needle for your marketing efforts? Does leading with purpose drive ROI for your business? And is there a ‘right’ formula for sponsorship success?  We rounded up our most downloaded eBooks to help you efficiently navigate the public media ecosystem, target your most […]

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Drive Brand Purpose and Marketing ROI with Public Media Sponsorship

CEOs and media planners both want their companies to be successful, although they have very different methods for achieving their company goals. Sales leads must navigate the disconnect between what CEOs say in the press about the importance of giving back to their communities and what their media planners are […]

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FCC Guidelines for Public Media Sponsorship: How to Tailor Your Message

Believe it or not, FCC (the Federal Communications Commission) guidelines for public radio sponsorship can be a benefit to your messaging. This is because listeners can trust that public media sponsors will be held to a higher standard than commercial ads, guided by policies that guarantee only factual […]

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Using Public Media Sponsorship to Promote Cultural Events

Businesses, nonprofit organizations and community groups regularly use sponsorship messages on public media to promote their services and products. However, they also use these opportunities to advertise on NPR as a way to promote events to a dedicated local audience. 

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Why Public Media Advertising Works for Small Businesses

Small businesses must make the most of every marketing dollar or risk not reaching business objectives.  

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Public Radio's Listener Share Solidified During the Pandemic: What It Means for You

The pandemic has altered many aspects of life. It has changed how we work, where we go, how we travel, which places we feel comfortable going to, and how much we socialize. For many, it has influenced how we vote and reinforced the need for objective, fact-based information sources. For public media, it has […]

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Shift Your Automotive Marketing Strategy into High Gear with Public Media

2021 has been a year of challenges for automotive dealers. The supply chain is struggling to recover and affecting virtually every industry. It's especially prevalent in the automotive sector. Even as the recovery continues, the fallout from the pandemic is like the proverbial gift that keeps on giving, resulting […]

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