Blog

Market Enginuity Blog

Topic: Public media sponsorship

Why Advertising in a Premium Environment is Worth the Cost

Different marketing media bring different results with reach, engagement, and conversion rates. Some platforms cost less, but only deliver meager results. Premium platforms cost more and deliver significantly better results. 

Read More

Increase Brand Awareness with No Production Costs through Public Radio Sponsorships

Companies can only continue growing by gaining new customers, which is why they often rely on increasing brand awareness as a marketing tactic.   Any awareness campaign requires planning and effort to ensure connection with the target audience. Depending on the marketing medium used, businesses can conduct […]

Read More

eBook Highlight: Understanding the Public Media Audience

Public media’s audience is as unique and varied as the public it represents. There’s no one-sized-fits-all description that makes up the audience, making for a diverse pool of public media fans. The audience includes folks of all genders and orientations, those who are married or unmarried, and represents […]

Read More

Gain Trust by Partnering with Credible News Sources

Trust and goodwill are two important attributes of a long-lasting relationship with customers. When companies have a sterling reputation among their consumer base, they're more likely to receive repeat business from loyal brand advocates. In addition, they're also more likely to acquire a steady stream of new […]

Read More

The Benefits of Public Media Sponsorship for Brand Reputation

Brand reputation is your company’s most valuable asset. It is important for gaining new customers, retaining existing customers, building business relationships, and building corporate culture. It’s an asset that can be built over time, but also damaged by poor decisions or actions. 

Read More

Create a Stand-Out Law Firm Brand with Public Media Marketing

When it comes to branding and client acquisition, law firms face numerous challenges. An extremely tight market combined with a sometimes negative public perception of the profession makes it difficult for law firms to shut out the competition. While many firms continue to stick to the traditional methods of […]

Read More

The Impact of Public Media Sponsorship on Healthcare Marketing Strategies

There is no other industry that faces the unique challenges of healthcare marketing. Though, like other industries, they face inevitable budget constraints, the strict regulations in place to protect patient information also serve to hinder marketing efforts. Healthcare marketers are prohibited from using certain […]

Read More

Leveraging the Public Media Audience to Drive Health Insurance Enrollment

Individual health is a personal topic and so is health insurance. Because every consumer's healthcare needs are different and constantly changing, marketing health insurance can be challenging. Health insurance brands must overcome a unique set of obstacles in order to build trust.  Public media sponsorship is an […]

Read More

What's the 'B' in DEIB and What It Means for Your Public Media Sponsorship

Diversity, equity, and inclusion have been a focus of many companies for the last few years. Whether in their hiring practices, career paths, or marketing efforts, businesses have come to recognize that they must give equal opportunities to all people, regardless of identity, abilities, culture, or ethnicity. […]

Read More

The True Purpose of Public Media Advertising

Many believe that the purpose of advertising is to sell products or services to the general public. While a purchase is usually the ultimate desire, the real purpose of advertising is to raise awareness about a brand in order to generate traffic. It's all about being known before you are needed, so that your […]

Read More

Contact us

Let’s Chat!

Whether you're interested in sponsoring one of our public media stations or interested in learning more about turnkey sponsorship representation for your station, we can help.Complete the formand we'll be in touch soon.

MARKET ENGINUITY

3131 E. Clarendon Avenue
Suite 105
Phoenix, AZ 85016

602.824.9474

Fueling Missions. Elevating Brands.®