Small businesses must make the most of every marketing dollar or risk not reaching business objectives.
The FCC's rules are clear when it comes to what you can and cannot state in your broadcast message on public media. Your public media message can include logos or slogans that share your location, descriptions of your product or service, brand names, trade names, and product service listings. You cannot, however, […]
Every January 13th, Public Radio Broadcasting Day honors the essential role of public broadcasting in our communities. Since 1967, it has delivered trusted news, culture, and entertainment, enriching lives and offering marketers meaningful connections with engaged audiences. This post explores the power of public […]
As the presidential election season heats up, commercial media platforms are bracing for a $16 billion1 influx of political ads. For non-political brands and marketers seeking to cut through the noise, this period poses unique challenges — skyrocketing ad prices, limited space and an overwhelming number of attack […]
In the saturated world of marketing, two elements are indispensable: Trust, and Driving Action.
In the ever-evolving landscape of marketing, businesses are constantly seeking avenues that offer unique advantages. Standing out and connecting with their target audience in meaningful ways has never been more critical. Both NPR and PBS, with their distinctive characteristics, present a unique and compelling […]
Every business owner or marketer wants to know their message is being heard. Finding a niche that ensures you have the right audience is also a major boost. We’re here to help. There are five industries that have remarkable marketing success with their local NPR and PBS stations via sponsorship messaging. In […]
Finding the right employee for an important role can feel impossible. Pouring over hundreds of resumes from unqualified candidates can be frustrating. But there is an easier way to find top-tier candidates when it comes to recruiting. Look no further than public radio.
Marketers are hit with major competition during election season. Advertising costs increase as time slots decrease. How do you break through and connect with your niche during a highly politically driven period?
Do you stay tuned in to the latest happenings in marketing? Constantly on the hamster wheel searching for the great breakthrough? We all want to be leaders in our field. More importantly, we want to be successful for our clients, as well as our own business. So, what is a tried-and-true method that seasoned […]
