19 Public Radio Media Kits to Amplify Your Marketing - Honoring Public Radio Broadcasting Day

Every January 13th, Public Radio Broadcasting Day honors the essential role of public broadcasting in our communities. Since 1967, it has delivered trusted news, culture, and entertainment, enriching lives and offering advertisers meaningful connections with engaged audiences. This post explores the power of public and provides links to 19 media kits to help you amplify your marketing locally, regionally and nationally. 

The Impact of Public Radio

Public radio is more than a source of exceptional storytelling and journalism — it’s a trusted medium that fosters connection, builds awareness, and creates meaningful engagement with millions of devoted listeners.

Here are just a few reasons why public radio matters, especially for advertisers (sponsors):

• 84% of listeners take action in response to sponsorship messages. This includes visiting a website, making a purchase, or seeking more information about a sponsor.
• High listener retention during breaks: Unlike traditional commercial stations, public radio airs only a few minutes of sponsor messages per hour. With no campy jingles or aggressive sales tactics, listeners stay tuned in, making them more likely to hear — and remember messages.
• 68% prefer to purchase products and services from public radio sponsors. Listeners realize that the nonprofit nature of public radio means advertising dollars go toward helping stations produce the programs they love and the news they rely on.
• Brand safety and credibility: Public radio ensures a safe advertising environment by prohibiting political ads, gambling promotions, and other controversial content. Sponsors can trust their message will always be aligned with credible, high-quality programming.
• The Halo Effect: Public radio’s inherent trust and goodwill transfer to its sponsors. 72% of listeners hold a more positive opinion of companies that support public radio, giving brands an added boost of credibility and admiration.

Amplify Your Marketing Messages with These Media Kits

Whether you want to drive traffic to your local event or increase awareness nationwide, public media has you covered. To help you get started, here are 19 media kits from favorite public radio stations across the country. 

GPB - Georgia
Engage millions of fans in Atlanta and throughout the state of Georgia. Marketing opportunities include radio, PBS television, newsletters, podcasts, magazines, apps and more. 
Download Media Kit 

KUT | KUTX - Austin
Connect with an influential audience of over 1.2 million lifelong learners, leaders, community boosters and cultural enthusiasts. Statewide marketing opportunities include radio, podcasts, streaming, newsletters, events and more. 
Download Media Kit

WBEZ | Chicago
WBEZ is part of Chicago Public Media, helping advertisers connect with a combined weekly audience of over 5.1 million across WBEZ radio and the Chicago Sun-Times. Marketing opportunities include radio, website ads, podcasts, newsletters and more.
Download Media Kit

CPR | Colorado
Partner with Colorado Public Radio to reach 760,000+ engaged listeners and 1M+ loyal digital news readers monthly on CPR News, Colorado Springs’ KRCC, CPR Classical, Indie 102.3, and Denverite. Marketing opportunities include radio, website ads, podcasts, newsletters and events.
Download Media Kit(s)

KERA | Dallas
Engage North Texans on KERA, WRR, KXT, and on PBS television. Marketing opportunities include radio, streaming, TV, podcasts, newsletters, social media and more. 
Download Media Kit

WAMU | Washington, D.C.
Broadcast your message on the highest-rated radio station for federal employees. WAMU is consistently ranked a top D.C. station and one of the country's most listened-to NPR stations. Marketing opportunities include radio, display ads, streaming, podcasts, newsletters and events. 
Download Media Kit

Houston Public Media 
Connect with a monthly multimedia audience of 1.7 million. Fans recognize sponsors as marketing with heart and relate to sponsors as champions for a meaningful cause. Marketing opportunities include radio, PBS, display ads, streaming, podcasts, newsletters and events. 
Download Media Kit

KCUR | Kansas City
Connect with an engaged audience tuning into KCUR and Classical KC for information and inspiration across multiple platforms. Marketing opportunities include radio, digital, streaming, podcasts, newsletters, and events. 
Download Media Kit

KCRW | Los Angeles
KCRW's hyper-engaged audience spans across the globe and features over 100+ weekly hours of original programming.  Marketing opportunities include radio, digital, streaming, podcasts, weekly newsletters, dedicated emails and massive events. 
Download Media Kit

WUWM | Milwaukee
Connect with the people who shape Southeastern Wisconsin. Sponsor support is so meaningful to the thousands who rely on WUWM content that it translates to consumer action. Marketing opportunities include radio, display ads including rich media and mobile, streaming, newsletters and events.
Download Media Kit

Nashville Public Radio
Marketing your business with Nashville Public Radio checks important boxes with a mark of unparalleled trust and authenticity, including brand awareness, cause marketing, corporate social responsibility, digital marketing, event sponsorship, contextual marketing, email marketing and attribution. 
Download Media Kit

Central Florida Public Media
Elevate your brand with purpose by connecting with the decision-makers who shape Central Florida. Marketing opportunities include radio, display ads, streaming and app messaging, newsletter ads and events.
Download Media Kit

KJZZ | Phoenix
Share your marketing messages on KJZZ and KBACH to connect with Phoenix's lifelong learners and influentials who trust macro and micro content for their decisions. Marketing opportunities include radio, digital and mobile ads, streaming, newsletters and podcasts.
Download Media Kit

CapRadio | Sacramento & Statewide
Whether it’s capturing local charm, creating regional buzz or building statewide awareness, CapRadio and CapRadio Network's strategic campaigns are designed to connect you with your audience at every level. Marketing opportunities include radio, digital, streaming, newsletters, events and podcasts.
Download CapRadio Media Kit 
Download CapRadio Network Media Kit

KUER | Salt Lake City
Connect with over 186,000 educated, influential, affluent, cultural and community-minded fans. Marketing opportunities include radio, digital, streaming, ads in weekly newsletters, sponsored content and events.
Download Media Kit

Texas Public Media Network | Statewide
Explore statewide multimedia opportunities with a network of NPR and 1,000+ member radio stations, PBS and 330+ member Television stations and PRX which includes hundreds of public radio stations and thousands of independent producers. 
Download Media Kit

Sources:

1. Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023