Every January 13th, Public Radio Broadcasting Day honors the essential role of public broadcasting in our communities. Since 1967, it has delivered trusted news, culture, and entertainment, enriching lives and offering marketers meaningful connections with engaged audiences. This post explores the power of public […]
As the presidential election season heats up, commercial media platforms are bracing for a $16 billion1 influx of political ads. For non-political brands and marketers seeking to cut through the noise, this period poses unique challenges — skyrocketing ad prices, limited space and an overwhelming number of attack […]
In the saturated world of marketing, two elements are indispensable: Trust, and Driving Action.
In the modern digital age, it's easy to overlook radio as an effective marketing medium. Audiences today have more options than ever for news and entertainment, and radio might seem old-fashioned. However, radio is far from obsolete. It is a powerful channel for reaching all demographics and remains essential to […]
As the 2024 election gears up, industry experts forecast that political advertising spending will soar to a record $10.2 billion across TV, radio and digital platforms. For marketers, the surge of political ad clutter creates numerous headaches:
In the ever-evolving landscape of marketing, businesses are constantly seeking avenues that offer unique advantages. Standing out and connecting with their target audience in meaningful ways has never been more critical. Both NPR and PBS, with their distinctive characteristics, present a unique and compelling […]
Every business owner or marketer wants to know their message is being heard. Finding a niche that ensures you have the right audience is also a major boost. We’re here to help. There are five industries that have remarkable marketing success with their local NPR and PBS stations via sponsorship messaging. In […]
Media has long held the ability to shape perceptions, politics, and as a result, our culture. Inclusivity can convey a much-needed understanding of diversity within our communities. If we do not see it, then we are less likely to appreciate it. But how can implementing culturally relevant marketing impact your […]
TV was gold for decades, surpassing radio in both consumption and advertising. But those days are gone. The needle on the dial is moving toward audio. And that may prove immensely beneficial for marketers. Let’s delve in.
It’s tougher for brands to get attention during election season. Commercial ad slots are harder to come by, and pricing increases. But that isn’t the only impact to your brand that can occur from political advertisements. Let’s take an in-depth look.
