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Market Enginuity Blog

Topic: Marketing strategy

Why Advertising in a Premium Environment is Worth the Cost

Different marketing media bring different results with reach, engagement, and conversion rates. Some platforms cost less, but only deliver meager results. Premium platforms cost more and deliver significantly better results. 

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How Local Media Offers a More Intimate Connection with Listeners

Connecting with consumers helps to develop customer relationships with brands. Reaching them on their preferred platforms earns their attention, and using strategies such as local sponsorship messaging shows that you support their interests and community 

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How Small Businesses Can Tap into Public Radio Advertising

Small businesses must market themselves to grow and attract new customers. Of course, there are countless ways to reach your target audience in today's media landscape. One of the most impactful (and surprisingly accessible) channels is public radio. 

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How Student Motivations Should Alter Your College Marketing Strategies

Gen Z college students have benefited from their predecessors in one significant way: they aren't willing to take on the debt Millennials accrued to pay for a college education. More importantly, they don't believe they need a degree to be successful. Gen Z college students are the most racially and ethnically […]

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