Market Enginuity Blog

Topic: Marketing strategy

Public Radio & TV Marketing: Where Trust & Action Converge

In the saturated world of marketing, two elements are indispensable: Trust, and Driving Action.

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Audio Ads Defy Ad Fatigue and Increase Purchase Intent

We've all experienced ad fatigue when being repeatedly bombarded with the same TV commercial or digital video ad. At first, it grabs your attention, but after multiple views, you're just tuning it out completely.

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The Five Truths About Radio Marketing in the Digital Age

In the modern digital age, it's easy to overlook radio as an effective advertising medium. Audiences today have more options than ever for news and entertainment, and radio might seem old-fashioned. However, radio is far from obsolete. It is a powerful channel for reaching all demographics and remains essential […]

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Why Marketers Choose Public Media During Election Seasons

As the 2024 election gears up, industry experts forecast that political advertising spending will soar to a record $10.2 billion across TV, radio and digital platforms. For marketers, the surge of political ad clutter creates numerous headaches:

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Unveiling the Magic: What Makes Marketing on Public Media Special

In the ever-evolving landscape of marketing, businesses are constantly seeking avenues that offer unique advantages. Standing out and connecting with their target audience in meaningful ways has never been more critical. Both NPR and PBS, with their distinctive characteristics, present a unique and compelling […]

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A Quick Guide to Pitching Your Boss on Marketing with Public Radio

In the fast-paced world of marketing, decision-makers are often bombarded with numerous advertising opportunities. Convincing skeptics can be challenging. By using a thoughtful and strategic approach, you can create a compelling pitch that will have your team ready to rock public radio sponsorship opportunities.

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Top 5 Industries Reaping Marketing Success with Public Radio Sponsorship

Every business owner or marketer wants to know their message is being heard. Finding a niche that ensures you have the right audience is also a major boost. We’re here to help. There are five industries that have remarkable marketing success with their local NPR and PBS stations via sponsorship messaging. In […]

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How Culturally Relevant Marketing Can Impact Your Brand Through the Lens of Media

Media has long held the ability to shape perceptions, politics, and as a result, our culture. Inclusivity can convey a much-needed understanding of diversity within our communities. If we do not see it, then we are less likely to appreciate it. But how can implementing culturally relevant marketing impact your […]

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Why Radio Still Reigns: The Untapped Power of Radio Advertising in 2023

Radio was the first form of advertising across the globe, outside of printing. America grabbed hold of this invention in 1900 and never looked back. To date, radio is still the best medium of advertising to reach the American masses.

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The Power of Radio

TV was gold for decades, surpassing radio in both consumption and advertising. But those days are gone. The needle on the dial is moving toward audio. And that may prove immensely beneficial for marketers. Let’s delve in.

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