Market Enginuity Blog

Topic: Marketing strategy

The Ever-evolving Landscape of CSR in Branding

Corporate Social Responsibility (CSR) has taken hold and with every year that passes, the bar is raised. That’s ok. It all helps fuel a better world anyway. But if you want to be sure you are keeping up, stay with us as we reveal the current terrain of CSR in branding and customer loyalty.

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Surviving the Political Ad Storm: Strategies for Your Marketing Campaign

Marketers are hit with major competition during election season. Advertising costs increase as time slots decrease. How do you break through and connect with your niche during a highly politically driven period?

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The Best-kept Secret in Marketing

Do you stay tuned in to the latest happenings in marketing? Constantly on the hamster wheel searching for the great breakthrough? We all want to be leaders in our field. More importantly, we want to be successful for our clients, as well as our own business. So, what is a tried-and-true method that seasoned […]

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Connect Your Brand With the C-Suite

Would you like to get your client’s brand message in front of corporate decision-makers? It isn’t easy or everybody would be doing it. The good news? Public radio sponsorship provides the perfect opportunity to reach true influencers.

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Public Radio: The Right Audience for Healthcare and Wellness

Everyone needs healthcare, right? At some point, most of us will. However for marketers at healthcare organizations, finding an audience that makes health and wellness a priority is another matter altogether. Public radio listeners are that audience. They place great significance on healthcare and wellness while […]

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How Public Media Sponsorship can Compliment Your Media Mix

Effective marketing must be dynamic and target the appropriate audiences. Relying on a single marketing method may cause audiences to lose interest, while utilizing just one platform limits your reach, potentially excluding numerous interested individuals from receiving your message.

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AM/FM Radio's Audience is 3X Larger than Advertisers Think

Pop quiz! Which gets a larger audience share — AM / FM radio or streaming services like Spotify? Many marketers and advertisers presume that Spotify and Pandora have overtaken AM / FM radio in popularity. How far from perception is the reality? Westwood One Audio Active Group provides answers in their analysis of […]

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Earn Corporate Goodwill through Public Radio Sponsorship

Most (if not all) businesses' continued viability as an organization relies on public perception of their corporate goodwill. Consumers who view a particular brand favorably are much more likely to buy from that brand than unfamiliar or unfavored competitors.  That’s the idea behind corporate goodwill, as it […]

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Why Consumer Trust Matters in Marketing

Trust is a hard-earned commodity in today's world, making consumer trust a crucial resource for any business that aims to achieve sustainable growth. Customers are more likely to buy from brands that they trust, so instilling trust and confidence in your consumer base should be a priority for any business. 

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Reach Decision Makers with Public Radio

B2B marketing faces challenges in reaching key audiences. Many marketing strategies to reach individuals aren't as effective when targeting other businesses. However, public radio has a knack for capturing the attention of both individual and business consumers with equal impact. It offers an option that lies […]

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