It’s on this day that we honor those who invented this phenomenal piece of technology, and the profound impact public broadcasting has had on all of our lives.
In the ever-evolving landscape of marketing, businesses are constantly seeking avenues that offer unique advantages. Standing out and connecting with their target audience in meaningful ways has never been more critical. Both NPR and PBS, with their distinctive characteristics, present a unique and compelling […]
In the fast-paced world of marketing, decision-makers are often bombarded with numerous advertising opportunities. Convincing skeptics can be challenging. By using a thoughtful and strategic approach, you can create a compelling pitch that will have your team ready to rock public radio sponsorship opportunities.
Every business owner or marketer wants to know their message is being heard. Finding a niche that ensures you have the right audience is also a major boost. We’re here to help. There are five industries that have remarkable marketing success with their local NPR and PBS stations via sponsorship messaging. In […]
As numerous mediums for advertising claim to reign supreme, research emerges that reveals audio ads resonate emotionally greater than any other medium. What does that mean for your marketing strategy? When it comes to advertising, you can’t ignore audio.
We’re all familiar with the term “purpose-driven marketing.” Over the last decade, it has had a prominent place in blogs and marketing campaigns alike. But what impact has it had on brands or profits? Will it be a part of an organization’s long-term strategy? And if it is, how do we ensure that it’s successful?
Radio listeners are an exceptional group of individuals. It turns out—far more so than previously thought. As marketers we’ve been focused on social media influencers for the last decade. Yet, a recent study shows that you may be better off putting your marketing dollars into radio. Let’s discover why.
Public radio has brought music to the forefront of American life for decades. From classical to jazz, bluegrass to roots, alt-country and more—public radio has provided listeners with the music of America’s landscape. And that’s something to celebrate.
Media has long held the ability to shape perceptions, politics, and as a result, our culture. Inclusivity can convey a much-needed understanding of diversity within our communities. If we do not see it, then we are less likely to appreciate it. But how can implementing culturally relevant marketing impact your […]
Radio was the first form of advertising across the globe, outside of printing. America grabbed hold of this invention in 1900 and never looked back. To date, radio is still the best medium of advertising to reach the American masses.
