The role of marketing is to increase the likelihood that consumers will choose your brand by making it easy for them to remember you and do business with you. For a large number of marketers, radio is a vital component in their outreach strategy due to its mass reach across customer segments. But how do you […]
“The colonization of the eyes is over. Now it’s the colonization of the ears.”
Americans across the country celebrated the new year last week, happily bidding farewell to a tumultuous 2020 and looking ahead to what 2021 has to offer. Topping the list: promising vaccine news and the upcoming inauguration of America’s 46th President. But as the confetti settled and champagne bubbles […]
As we inch toward November 3 and political news and ads sweep the airwaves, advertisers and brands might be inclined to stay out of the fray. However, maintaining brand presence and staying top of mind during an election cycle is as important as ever. In our short video, Market Enginuity CRO Harry Clark shares 5 […]
According to LinkedIn, the B2B social network, “Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”
We are — every person on this planet — living with a stark, new reality as the coronavirus and the disease it causes, COVID-19, travels from nation to nation, to almost every community we know. Many people are becoming ill. Others are losing their jobs as companies cut back and government at every level struggles […]
