Americans across the country celebrated the new year last week, happily bidding farewell to a tumultuous 2020 and looking ahead to what 2021 has to offer. Topping the list: promising vaccine news and the upcoming inauguration of America’s 46th President. But as the confetti settled and champagne bubbles […]
Consumers are more likely to connect with your brand if it has a purpose. A recent pre-pandemic study showed that 74% of millennials in the U.S. are more likely to spend money with businesses that support social causes. Listeners and viewers of public media appreciate their stations for their contributions to the […]
Brands don’t advertise on public media, they sponsor public media. Seth Godin describes the difference between sponsorship and advertising: "Sponsorship isn’t about, ‘how do I interrupt more people more aggressively?’, Sponsorship is about, ‘how I can be affiliated with something I’m proud of, that the people who […]
