Americans across the country celebrated the new year last week, happily bidding farewell to a tumultuous 2020 and looking ahead to what 2021 has to offer. Topping the list: promising vaccine news and the upcoming inauguration of America’s 46th President. But as the confetti settled and champagne bubbles […]
Consumers are more likely to connect with your brand if it has a purpose. A recent pre-pandemic study showed that 74% of millennials in the U.S. are more likely to spend money with businesses that support social causes. Listeners and viewers of public media appreciate their stations for their contributions to the […]
Brands don’t advertise on public media, they sponsor public media. Seth Godin describes the difference between sponsorship and advertising: "Sponsorship isn’t about, ‘how do I interrupt more people more aggressively?’, Sponsorship is about, ‘how I can be affiliated with something I’m proud of, that the people who […]
As we inch toward November 3 and political news and ads sweep the airwaves, advertisers and brands might be inclined to stay out of the fray. However, maintaining brand presence and staying top of mind during an election cycle is as important as ever. In our short video, Market Enginuity CRO Harry Clark shares 5 […]
