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Market Enginuity Blog

Enginuity Employee Spotlight: Renee Hicks, Account Manager

Welcome to the Enginuity Employee Spotlight series! This series shares employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. Our goal for this series is to build connection among employees and boost belonging and inclusion among […]

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Enginuity Employee Spotlight: Ashley White, Business Development Specialist

Welcome to the Enginuity Employee Spotlight series! This new series will share employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. The series will build connections among employees and boost belonging and inclusion among our […]

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Enginuity Employee Spotlight: Liana Falcetti, Growth Strategist

We are launching a new series on our blog! The Enginuity Employee Spotlight series will share employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. The series will build connections among employees and boost belonging and […]

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Why Public Radio's Reach Lets Your Message Go Further

It’s impossible to reach your target audience in places where they are not in the habit of listening to ads. The key to getting your message recognized and acted upon involves finding those avenues where consumers are already highly engaged and focusing your effort there. 

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Measuring Your Public Media Sponsorship Campaigns

Tracking your media campaign and strategically analyzing the results is an essential part of any marketing strategy. Not only will you better understand your return on investment, you’ll also understand which media platforms resonate best with your target audience and how to optimize for the future.

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Top 3 Resources for Public Media Advertising

How can public media sponsorships move the needle for your marketing efforts? Does leading with purpose drive ROI for your business? And is there a ‘right’ formula for sponsorship success?  We rounded up our most downloaded eBooks to help you efficiently navigate the public media ecosystem, target your most […]

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Drive Brand Purpose and Marketing ROI with Public Media Sponsorship

CEOs and media planners both want their companies to be successful, although they have very different methods for achieving their company goals. Sales leads must navigate the disconnect between what CEOs say in the press about the importance of giving back to their communities and what their media planners are […]

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Building an ROI-driven Public Media Campaign

A successful marketing campaign is powered by a well-crafted, carefully considered strategy. But what does that mean? How do you choose the right audience and platform for your marketing message? To achieve the highest ROI public media campaign, you need to take a creative, data-driven approach.  

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Purpose-Driven Marketing with Public Media

As more consumers prioritize brands with a purpose, the need for purpose-driven marketing grows. Consumers today are more socially conscious when making purchasing decisions. Not only do they choose purpose-driven companies because they make a positive difference, but they also feel like they're personally […]

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