It’s impossible to reach your target audience in places where they are not in the habit of listening to ads. The key to getting your message recognized and acted upon involves finding those avenues where consumers are already highly engaged and focusing your effort there.
Tracking your media campaign and strategically analyzing the results is an essential part of any marketing strategy. Not only will you better understand your return on investment, you’ll also understand which media platforms resonate best with your target audience and how to optimize for the future.
How can public media sponsorships move the needle for your marketing efforts? Does leading with purpose drive ROI for your business? And is there a ‘right’ formula for sponsorship success? We rounded up our most downloaded eBooks to help you efficiently navigate the public media ecosystem, target your most […]
CEOs and media planners both want their companies to be successful, although they have very different methods for achieving their company goals. Sales leads must navigate the disconnect between what CEOs say in the press about the importance of giving back to their communities and what their media planners are […]
A successful marketing campaign is powered by a well-crafted, carefully considered strategy. But what does that mean? How do you choose the right audience and platform for your marketing message? To achieve the highest ROI public media campaign, you need to take a creative, data-driven approach.
As more consumers prioritize brands with a purpose, the need for purpose-driven marketing grows. Consumers today are more socially conscious when making purchasing decisions. Not only do they choose purpose-driven companies because they make a positive difference, but they also feel like they're personally […]
