Public media’s audience is as unique and varied as the public it represents. There’s no one-sized-fits-all description that makes up the audience, making for a diverse pool of public media fans. The audience includes folks of all genders and orientations, those who are married or unmarried, and represents numerous racial and ethnic demographics. Some have children or grandchildren, while others have no children. The public media audience represents just that: the public.
What ties the audience together is a love of learning and desire for new experiences in their personal lives and communities.
Our new eBook, “Understanding the Public Media Audience,” helps businesses better understand how this valuable consumer target can fit into a strategic marketing plan.
Find Out Who Makes Up this Dedicated Audience
The eBook explores public media demographics, from business professionals to creative artists, educators and environmental advocates. Readers will gain an in-depth understanding of the broad spectrum of consumers who are drawn to public media, including a glimpse into the lives and media habits of fans across all spectrums of society.
Benefits of Corporate Sponsorship for Public Radio
Fans are invested and dedicated to public media, viewing it as a crucial and valuable source of information and entertainment. The medium lacks ad-clutter, with steep restrictions on political advertising, making it a brand safe option for all brands. Supporting public media marks your organization as a community champion, providing goodwill, trusted programming and entertainment to a dedicated, local audience. Sponsorship messages are non-invasive, making them appreciated and expected by audiences who don’t change the channel or turn the dial.
Download the eBook to learn more about public media fans and learn how your brand can connect with this hard-to-reach influential marketing target.