Connect Your Brand With the C-Suite

Would you like to get your client’s brand message in front of corporate decision-makers? It isn’t easy or everybody would be doing it. The good news? Public radio sponsorship provides the perfect opportunity to reach true influencers.

If you are unfamiliar with the term “C-suite”, it refers to the highest-ranking executives in an organization. The “C” represents the word “chief”, prevalent in senior corporate titles. For example, Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, etc.

Officers who hold C-level positions set the company's strategy, make high-stakes decisions and ensure day-to-day operations align with fulfilling the company's strategic goals. These roles are coveted by career-motivated executives and marketers alike—the latter to ensure brand messages are heard by the right people.

Now, how do C-Suite executives integrate into the public media audience? We’re about to tell you! 

What's Different About the Public Media Audience

The public media audience includes harder-to-reach top executives, industry leaders, and professionals who value thought-provoking content and most importantly—take action. Through public radio sponsorship, marketers enjoy a direct line to these corporate influencers, and because of the “halo effect,” their brand automatically gains an invaluable positive impression.

At Market Enginuity, we're here to help you tap into this dynamic opportunity and connect with the business leaders your clients need to reach. Spending your marketing budget on the wrong audience will never yield the results you are looking for. For a high ROI, brand messaging needs to be delivered to action-takers.

According to a 2020 Nielsen-Scarborough report, NPR listeners are:

• 122% more likely to make business purchase decisions
• 97% more likely to be a board member
• 75% more likely to be a CEO
• 75% more likely to take action in response to a public radio sponsorship

These are powerhouse numbers. Finding such an influential audience in one place is almost unheard of – almost.

Don't miss out on a one-of-a-kind opportunity to connect with movers and shakers in the corporate world. After all, action is king!

It’s an exciting time to be in marketing and an even better time to connect with public media. Contact us today for more information on how public media sponsorship can help you reach your preferred audience.