Businesses, nonprofit organizations and community groups regularly use sponsorship messages on public media to promote their services and products. However, they also use these opportunities to advertise on NPR as a way to promote events to a dedicated local audience.
While technology has undoubtedly revolutionized the way businesses market their products, the information overload that comes can make it more challenging for brands to effectively capture their target audience’s attention.
Small businesses must make the most of every marketing dollar or risk not reaching business objectives.
The pandemic has altered many aspects of life. It has changed how we work, where we go, how we travel, which places we feel comfortable going to, and how much we socialize. For many, it has influenced how we vote and reinforced the need for objective, fact-based information sources. For public media, it has […]
As a critical component in most lines of business, marketing must be able to gauge ROI and its ability to improve your bottom line. Beyond experience and strategy, savvy marketers will ensure they have tangible insight into what their target audience responds to. They'll also know what is working for their […]
2021 has been a year of challenges for automotive dealers. The supply chain is struggling to recover and affecting virtually every industry. It's especially prevalent in the automotive sector. Even as the recovery continues, the fallout from the pandemic is like the proverbial gift that keeps on giving, resulting […]
A successful marketing campaign is powered by a well-crafted, carefully considered strategy. But what does that mean? How do you choose the right audience and platform for your marketing message? To achieve the highest ROI public media campaign, you need to take a creative, data-driven approach.
Public radio is a powerful advertising medium that can deliver impressive ROI. Eighty-two percent of NPR listeners take action after hearing a sponsor message1. However, tracking specific results of any campaign can be challenging without setting up the right metrics. The key to realizing the benefits of your […]
While podcast listenership continued to grow in 2021, interest in the platform as an advertising vehicle was even more intense, with sponsorship demand frequently outpacing supply. In fact, podcast ad spending grew 87% during the third quarter compared to a year ago.
Many misconceptions exist surrounding public media advertising. Some marketers fear that there are obstacles to investing in public media sponsorship. However, the truth is that public media sponsorship is highly effective and results in higher engagement from listeners. Commercial radio advertisements cause […]
