In the world of advertising, it can be hard for small businesses to differentiate themselves from the competition. For example, social media is a huge platform guaranteed to have a wide reach. However, the bigger a platform is, the harder you'll have to work to get your message across. Small businesses need a […]
Long before car dealerships and law firms discovered this well-kept marketing secret, local businesses put the “community” in community-supported public media. From immigrant-owned Ethiopian cafes to nonprofit diaper banks, local businesses, nonprofits and events were the original public radio sponsors. The […]
In today’s media-buying landscape, scale is crucial. After all, you could have the greatest sponsorship copy the world has ever heard or have a groundbreaking product, but it won’t matter if your message doesn’t reach anybody. One of the greatest obstacles marketers face is that they have limited capacity to […]
How can public media sponsorships move the needle for your marketing efforts? Does leading with purpose drive ROI for your business? And is there a ‘right’ formula for sponsorship success? We rounded up our most downloaded eBooks to help you efficiently navigate the public media ecosystem, target your most […]
Public radio has a unique way of connecting brands with a large and loyal customer base—NPR reaches as many as 26.1 million weekly listeners alone. But marketers also need to build and maintain strong relationships with the 64% of consumers that say they want brands to connect with them digitally. If you're […]
CEOs and media planners both want their companies to be successful, although they have very different methods for achieving their company goals. Sales leads must navigate the disconnect between what CEOs say in the press about the importance of giving back to their communities and what their media planners are […]
As podcasting grows into a more significant part of the media landscape, sponsors are rapidly learning how to leverage the medium to generate more significant ROI. This makes sense as the platform provides a unique advantage, delivering a ready-made, targeted audience that is engaged. The ads are relevant, […]
Stereotypes are dangerous. They breed mistrust, fear, and even false confidence and misplaced trust. Stereotypes cause us to accept often false images of what someone or something represents. This preconceived notion prevents us from making connections, enjoying experiences, or learning new things. NPR is no […]
Believe it or not, FCC (the Federal Communications Commission) guidelines for public radio sponsorship can be a benefit to your messaging. This is because listeners can trust that public media sponsors will be held to a higher standard than commercial ads, guided by policies that guarantee only factual […]
In communities across the United States, PBS and its member stations have been a source of education, entertainment and awareness for decades. Aside from its programming coming in part through public funding, PBS funds its broadcasts through individual and corporate sponsorships.
