Recent research shows that radio's heaviest listeners are more likely to be in the market for insurance. Insurance companies have taken notice in an effort to meet their target customers. Over the last year, they have increased their radio ad spend by 26%, spurring expanded reach and increased search and site […]
Many businesses underestimate just how competitive the landscape is for financial institutions. Despite the recent decline brought on by market saturation and the current consolidation trend, there are still nearly 18,000 financial institutions in the United States. This figure is dropping by the year, bringing […]
Public media audiences are performing arts enthusiasts. Audience insights show that they are interested in cultural events, and establishing a solid relationship between performing arts and public media sponsorship. Aligning your brand with public media can help you reach an engaged audience of performing arts […]
Promoting causes you support after the appreciation month ends makes a strong statement. Showing solidarity and support during 'appreciation months' (e.g., Pride month, Black History Month, etc.) is great, but there is still a lot to be done year-round to advance equality. When you continue the fight for a cause […]
People want to feel confident about the information they are receiving, whether it's world news, local events, or which bottled water is best. Public radio is a much-needed port in a storm in an era of armchair experts and massive misinformation. Listeners aren't bombarded with gimmicky sales ads but instead are […]
As more consumers prioritize brands with a purpose, the need for purpose-driven marketing grows. Consumers today are more socially conscious when making purchasing decisions. Not only do they choose purpose-driven companies because they make a positive difference, but they also feel like they're personally […]
Public radio has always championed education, and NPR is defined by a mission to create a more informed public. Whether the topics are travel, education, public health, politics, or family, the common thread is the world around us, what impacts us globally, nationally, and locally, and what connects us as humans. […]
Some people have the misconception that public radio is extremely left-leaning. That misapprehension may cause some brands to fear it won't appeal to their target audience. NPR sits just off center on a widely recognized media bias chart, however, respected fact-reporting outlets such as Forbes, The Economist, […]
More and more marketers are being asked to prove the ROI of their campaigns to organizational decision-makers and higher-ups. New realities require businesses to re-evaluate their expenses and trim costs where they can. An effort that is not proving successful will be one of the first on the chopping block.
Most NPR listeners agree that sponsorship messages are a fair trade for their listening time. In fact, 67% of NPR listeners typically listen to sponsorship messages while engaging with the platform. And they’re more likely than traditional radio listeners to gather more information about a brand, purchase a […]
