Public radio reaches an exclusive, engaged listening audience that is highly sought after by marketers. Ninety-two percent are active in their communities, 63% have earned college degrees, 68% are employed and most refer to their jobs as careers. Their median income is approximately $91,500.
Grabbing and holding your target audience’s attention can be challenging. When it comes to traditional radio, message overload causes many to focus their attention elsewhere when commercials begin to air.
Key findings from a recent Edison Research and NPR collaborative study found that NPR listeners are very open to its sponsorship messages. NPR listeners were compared to the average AM/FM listener on benchmarks surrounding the level of engagement with sponsorship messages. The survey targeted adults ages 18+ who […]
The COVID-19 pandemic caused damage that exceeded the many millions of lives lost to the disease. It eroded already tenuous trust in the world's two largest economies and exacerbated a crisis in leadership. While misinformation and the government’s prolonged inability to develop and provide a vaccine caused […]
Like most business sectors, the travel industry was hit hard by the pandemic. However, with increased vaccinations and new COVID-19 cases dropping, business and leisure travel is picking back up. After over 16 months of quarantine and missed vacations, weddings, birthdays, graduations, and family gatherings, […]
The brain is an amazing organ. Yet, no matter what we think we know about it, new discoveries continue to surprise and astonish us. An example is recent neuro research by the Australian Radio Network's Neuro Lab that shows consumers process radio, podcasts, and music streaming differently.
In the days before the pandemic, people commuted to work and depended on the radio to entertain them on their journey and during their working hours. Workforce-focused radio thrived. Then COVID-19 changed the world and the way we worked. As we started working from home, radio stations quickly adjusted to the new […]
Radio remains a potent tool for marketers to promote their products, services, and brands. Yet given radio's long history, the rise of the Internet, and the fragmentation of traditional media channels, radio is sometimes stigmatized as outdated and antiquated. Some media buyers focus instead on emerging and often […]
Public radio is a highly effective marketing medium, as is digital. While each has its advantages, they are most effective when combined into a multichannel approach. Recent NPR milestones prove that public radio and digital marketing strategy creates a synergy. Listenership during the election reached a record […]
Over 272 million Americans listen to the radio every month, translating to 92% of the population. Radio remains popular with listeners for many reasons, including the fact that it is free and easily accessible through car radios, stereos, laptops, phones, computers, and smart speakers, and there is a station and […]
