Welcome to the Enginuity Employee Spotlight series! This new series will share employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. The series will build connections among employees and boost belonging and inclusion among our […]
Public radio sponsorship connects your brand with a devoted audience more likely to support organizations that sponsor their favorite stations. The public radio audience is highly educated, well-traveled, and are informed decision-makers. Stations understand that local immersion is vital for serving their regions […]
Companies can only continue growing by gaining new customers, which is why they often rely on increasing brand awareness as a marketing tactic. Any awareness campaign requires planning and effort to ensure connection with the target audience. Depending on the marketing medium used, businesses can conduct […]
Public media’s audience is as unique and varied as the public it represents. There’s no one-sized-fits-all description that makes up the audience, making for a diverse pool of public media fans. The audience includes folks of all genders and orientations, those who are married or unmarried, and represents […]
Communities play pivotal roles in a company’s success and continued growth. Showing gratitude to that community by demonstrating corporate social responsibility helps establish and deepen the relationship, creating a mutually beneficial association. Utilizing goodwill marketing as a business is an excellent way […]
Welcome to the Enginuity Employee Spotlight series! This series shares employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. Our goal for this series is to build connections among employees and boost belonging and inclusion among […]
Brand perception is one of the most valuable assets for your business. It tells the world what your customers think about your products and services. The better your brand perception, the more likely you are to attract new customers and retain existing ones. It also increases the effectiveness in other areas of […]
Public radio stations are local entities first and foremost. They reflect the culture and sensibilities of their communities and often focus their news reports on regional events. Public radio is highly effective at tapping into local cultures and supporting them through local journalism. It is increasingly […]
Trust and goodwill are two important attributes of a long-lasting relationship with customers. When companies have a sterling reputation among their consumer base, they're more likely to receive repeat business from loyal brand advocates. In addition, they're also more likely to acquire a steady stream of new […]
Small businesses must market themselves to grow and attract new customers. Of course, there are countless ways to reach your target audience in today's media landscape. One of the most impactful (and surprisingly accessible) channels is public radio.
