Reaching and resonating with audiences is crucial for maintaining market share and brand awareness. Consumers constantly encounter messaging vying for their attention, and brands that "cut through the noise" stand the best chance to gain a loyal following. Business leaders must determine how to position their […]
Different marketing media bring different results with reach, engagement, and conversion rates. Some platforms cost less but only deliver meager results. Premium platforms cost more and can deliver significantly better results.
Connecting with consumers helps to develop customer relationships with brands. Reaching them on their preferred platforms earns their attention, and using strategies such as local sponsorship messaging shows that you support their interests and community
Welcome to the Enginuity Employee Spotlight series! This new series will share employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. The series will build connections among employees and boost belonging and inclusion among our […]
Public radio sponsorship connects your brand with a devoted audience more likely to support organizations that sponsor their favorite stations. The public radio audience is highly educated, well-traveled, and are informed decision-makers. Stations understand that local immersion is vital for serving their regions […]
Companies can only continue growing by gaining new customers, which is why they often rely on increasing brand awareness as a marketing tactic. Any awareness campaign requires planning and effort to ensure connection with the target audience. Depending on the marketing medium used, businesses can conduct […]
Public media’s audience is as unique and varied as the public it represents. There’s no one-sized-fits-all description that makes up the audience, making for a diverse pool of public media fans. The audience includes folks of all genders and orientations, those who are married or unmarried, and represents […]
Communities play pivotal roles in a company’s success and continued growth. Showing gratitude to that community by demonstrating corporate social responsibility helps establish and deepen the relationship, creating a mutually beneficial association. Utilizing goodwill marketing as a business is an excellent way […]
Welcome to the Enginuity Employee Spotlight series! This series shares employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. Our goal for this series is to build connections among employees and boost belonging and inclusion among […]
Brand perception is one of the most valuable assets for your business. It tells the world what your customers think about your products and services. The better your brand perception, the more likely you are to attract new customers and retain existing ones. It also increases the effectiveness in other areas of […]
