Trust and goodwill are two important attributes of a long-lasting relationship with customers. When companies have a sterling reputation among their consumer base, they're more likely to receive repeat business from loyal brand advocates. In addition, they're also more likely to acquire a steady stream of new […]
Small businesses must market themselves to grow and attract new customers. Of course, there are countless ways to reach your target audience in today's media landscape. One of the most impactful (and surprisingly accessible) channels is public radio.
Brand reputation is your company’s most valuable asset. It is important for gaining new customers, retaining existing customers, building business relationships, and building corporate culture. It’s an asset that can be built over time, but also damaged by poor decisions or actions.
Welcome to the Enginuity Employee Spotlight series! This series shares employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. Our goal for this series is to build connection among employees and boost belonging and inclusion among […]
Gen Z college students have benefited from their predecessors in one significant way: they aren't willing to take on the debt Millennials accrued to pay for a college education. More importantly, they don't believe they need a degree to be successful. Gen Z college students are the most racially and ethnically […]
Public media was founded on the principle that it was for all people. However, there are still markets and communities that are underserved. We all want to see ourselves represented in ads, stories, and programs, as well as the hosts that lead them.
Welcome to the Enginuity Employee Spotlight series! This new series will share employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. The series will build connections among employees and boost belonging and inclusion among our […]
Public radio is a highly effective avenue for not only engaging with listeners, but also immersing yourself in their psyche. For example, at the height of the COVID-19 pandemic, some 57 million listeners tuned in to NPR. Moreover, 92% of public radio listeners are active in their communities.
Local radio stations have been informing and entertaining their audiences for decades. Over the years, it's been where citizens learned of local events, weather, and what products and services were available near them. Local radio provided the soundtrack of generations, whether it was swing, big band, jazz, […]
When it comes to branding and client acquisition, law firms face numerous challenges. An extremely tight market combined with a sometimes negative public perception of the profession makes it difficult for law firms to shut out the competition. While many firms continue to stick to the traditional methods of […]
