Everyone needs healthcare, right? At some point, most of us will. However for marketers at healthcare organizations, finding an audience that makes health and wellness a priority is another matter altogether. Public radio listeners are that audience. They place great significance on healthcare and wellness while […]
Expanding business into a new region or community can be difficult for companies of any size. Today, many new ventures lack roots in the community, don't know their neighbors well, or are so busy with day-to-day operations that they can't effectively communicate they are open and excited to serve the area. For […]
Arts events and exhibitions are vital parts of local culture. They help elevate the appreciation of different artistic expressions while contributing to a shared identity and belonging within the community. This is an opportunity to step out of everyday obligations and enjoy the beauty and creative talents of the […]
Effective marketing must be dynamic and target the appropriate audiences. Relying on a single marketing method may cause audiences to lose interest, while utilizing just one platform limits your reach, potentially excluding numerous interested individuals from receiving your message.
Pop quiz! Which gets a larger audience share — AM / FM radio or streaming services like Spotify? Many marketers and advertisers presume that Spotify and Pandora have overtaken AM / FM radio in popularity. How far from perception is the reality? Westwood One Audio Active Group provides answers in their analysis of […]
Welcome to the Enginuity Employee Spotlight series! This series shares employee stories, focusing on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. The series builds connections among employees and boosts belonging and inclusion in our larger […]
Consumers in today's world have a plethora of media options at their disposal throughout the day. Information and entertainment options that didn't exist 20 or 30 years ago are now commonplace — and sometimes even more popular than traditional channels. Online streaming, podcasts, news apps, and scores of other […]
Most (if not all) businesses' continued viability as an organization relies on public perception of their corporate goodwill. Consumers who view a particular brand favorably are much more likely to buy from that brand than unfamiliar or unfavored competitors. That’s the idea behind corporate goodwill, as it […]
Public radio is a beloved and venerable institution. For more than 50 years, it has been at the forefront, influencing how Americans get their news and entertainment. It has helped pioneer new technology and mediums, such as early digital options with online radio and podcasts, creating a symbiotic relationship […]
Though podcasts are still a relatively new medium, they have become an incredibly popular format that grows in listenership daily. With thousands of shows available on-demand, fans can listen to their favorite content when it’s most convenient for them, whether it’s at home, at the gym, or in the car.
