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Market Enginuity Blog

Surviving the Political Ad Storm: Strategies for Your Marketing Campaign

Marketers are hit with major competition during election season. Advertising costs increase as time slots decrease. How do you break through and connect with your niche during a highly politically driven period?

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The Best-kept Secret in Marketing

Do you stay tuned in to the latest happenings in marketing? Constantly on the hamster wheel searching for the great breakthrough? We all want to be leaders in our field. More importantly, we want to be successful for our clients, as well as our own business. So, what is a tried-and-true method that seasoned […]

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Public Radio Listeners: the Original Influencers

When it comes to marketing your brand, finding the right audience is key. But landing an audience of trusted trendsetters is gold. Successful brands thrive when they align with those who will champion their mission. But, you want those individuals that others trust to further your cause. So, how do you find them?

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5 Reasons Advertisers Love Public Radio

It isn't a typical marketing medium. Public radio sponsorship comes with a host of benefits its competitors don't have. Combine those advantages with the perks below and you have a recipe for sweet success.

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Public Radio: It's Not Your Father's NPR

What’s the first thing you think of when you hear “public radio?" Maybe you garner a visual of Grandpa snoozing in his chair? Possibly a long, boring commute home? Honestly, you aren’t alone. The good news is those are just misconceptions. Public media has evolved over time, and we want to let you in on the […]

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Future Trends and Opportunities in Public Media Sponsorship

Public Media continues to develop its programming as well as sponsorship. By meeting the needs of its communities with focused programming, public media affords marketers an ideal format to increase brand trust and target particular demographics.

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Connect Your Brand With the C-Suite

Would you like to get your client’s brand message in front of corporate decision-makers? It isn’t easy or everybody would be doing it. The good news? Public radio sponsorship provides the perfect opportunity to reach true influencers.

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Public Radio Takes DEI to the Next Level

It’s one thing to say you support Diversity, Equity and Inclusion (DEI), and another to implement the framework for a program. But to live it – fully, is another level altogether. That is what public radio is doing.

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Juneteenth, a Celebration of Freedom from Slavery

Many of us acknowledge the Fourth of July as the day we celebrate our freedom. But digging into our history reveals there is more to the story.

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Exploring Public Media's Role in Diversity, Equity, and Inclusion

When it comes to DEI, public media has historically taken on the responsibility of educating and ensuring empathy within our communities. Of course, there is always room to grow. Let's take a look at how we are doing.

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MARKET ENGINUITY

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