Market Enginuity Blog

Why Radio Still Reigns: The Untapped Power of Radio Advertising in 2023

Radio was the first form of advertising across the globe, outside of printing. America grabbed hold of this invention in 1900 and never looked back. To date, radio is still the best medium of advertising to reach the American masses.

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The Power of Radio

TV was gold for decades, surpassing radio in both consumption and advertising. But those days are gone. The needle on the dial is moving toward audio. And that may prove immensely beneficial for marketers. Let’s delve in.

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Advertising in an Election Season, the Easy Way

It’s tougher for brands to get attention during election season. Commercial ad slots are harder to come by, and pricing increases. But that isn’t the only impact to your brand that can occur from political advertisements. Let’s take an in-depth look.

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Employee Spotlight: Emily Lopez, Sponsor Success Manager

It’s important for a creative to continue that artistic flow, no matter where their career trajectory may take them. Emily Lopez has always had an artist’s soul. Her journey of exploration has taken her many miles through numerous mediums.

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The Ever-evolving Landscape of CSR in Branding

Corporate Social Responsibility (CSR) has taken hold and with every year that passes, the bar is raised. That’s ok. It all helps fuel a better world anyway. But if you want to be sure you are keeping up, stay with us as we reveal the current terrain of CSR in branding and customer loyalty.

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Employee Spotlight: Taneisha Owens, IT Solutions Manager

Today’s blog post is a continuation of our Employee Spotlight series. This series shares employee stories, achievements, hobbies and more. It’s a great way to get to know them in and outside of work. More importantly, it’s our way of saying, “We appreciate you!”

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Corporate Recruiting with Public Radio

Finding the right employee for an important role can feel impossible. Pouring over hundreds of resumes from unqualified candidates can be frustrating. But there is an easier way to find top-tier candidates when it comes to recruiting. Look no further than public radio.

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Surviving the Political Ad Storm: Strategies for Your Marketing Campaign

Marketers are hit with major competition during election season. Advertising costs increase as time slots decrease. How do you break through and connect with your niche during a highly politically driven period?

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The Best-kept Secret in Marketing

Do you stay tuned in to the latest happenings in marketing? Constantly on the hamster wheel searching for the great breakthrough? We all want to be leaders in our field. More importantly, we want to be successful for our clients, as well as our own business. So, what is a tried-and-true method that seasoned […]

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Public Radio Listeners: the Original Influencers

When it comes to marketing your brand, finding the right audience is key. But landing an audience of trusted trendsetters is gold. Successful brands thrive when they align with those who will champion their mission. But, you want those individuals that others trust to further your cause. So, how do you find them?

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