It isn't a typical marketing medium. Public radio sponsorship comes with a host of benefits its competitors don't have. Combine those advantages with the perks below and you have a recipe for sweet success.
What’s the first thing you think of when you hear “public radio?" Maybe you garner a visual of Grandpa snoozing in his chair? Possibly a long, boring commute home? Honestly, you aren’t alone. The good news is those are just misconceptions. Public media has evolved over time, and we want to let you in on the […]
Public Media continues to develop its programming as well as sponsorship. By meeting the needs of its communities with focused programming, public media affords marketers an ideal format to increase brand trust and target particular demographics.
Would you like to get your client’s brand message in front of corporate decision-makers? It isn’t easy or everybody would be doing it. The good news? Public radio sponsorship provides the perfect opportunity to reach true influencers.
It’s one thing to say you support Diversity, Equity and Inclusion (DEI), and another to implement the framework for a program. But to live it – fully, is another level altogether. That is what public radio is doing.
Many of us acknowledge the Fourth of July as the day we celebrate our freedom. But digging into our history reveals there is more to the story.
When it comes to DEI, public media has historically taken on the responsibility of educating and ensuring empathy within our communities. Of course, there is always room to grow. Let's take a look at how we are doing.
June is a month when we start planning vacations and getting out more. But it's more than the beginning of sunshine and outdoor games. For the LGBTQIA+ community, it's their time to shine.
Everyone needs healthcare, right? At some point, most of us will. However for marketers at healthcare organizations, finding an audience that makes health and wellness a priority is another matter altogether. Public radio listeners are that audience. They place great significance on healthcare and wellness while […]
Expanding business into a new region or community can be difficult for companies of any size. Today, many new ventures lack roots in the community, don't know their neighbors well, or are so busy with day-to-day operations that they can't effectively communicate they are open and excited to serve the area. For […]
