Measuring Metrics for Public Media Campaigns

Public radio is a powerful advertising medium that can deliver impressive ROI. Eighty-two percent of NPR listeners take action after hearing a sponsor message1. However, tracking specific results of any campaign can be challenging without setting up the right metrics. The key to realizing the benefits of your […]

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How to Use Custom Content and Native Ads to Engage Podcast Audiences

While podcast listenership continued to grow in 2021, interest in the platform as an advertising vehicle was even more intense, with sponsorship demand frequently outpacing supply. In fact, podcast ad spending grew 87% during the third quarter compared to a year ago. 

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Public Media Advertising Myths Debunked

Many misconceptions exist surrounding public media advertising. Some marketers fear that there are obstacles to investing in public media sponsorship. However, the truth is that public media sponsorship is highly effective and results in higher engagement from listeners. Commercial radio advertisements cause […]

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Public Radio Is the Ideal Advertising Medium for Insurance Brands

Recent research shows that radio's heaviest listeners are more likely to be in the market for insurance. Insurance companies have taken notice in an effort to meet their target customers. Over the last year, they have increased their radio ad spend by 26%, spurring expanded reach and increased search and site […]

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Why Financial Institutions Need a Public Media Marketing Strategy

Many businesses underestimate just how competitive the landscape is for financial institutions. Despite the recent decline brought on by market saturation and the current consolidation trend, there are still nearly 18,000 financial institutions in the United States. This figure is dropping by the year, bringing […]

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Performing Arts and Public Media Sponsorship

Public media audiences are performing arts enthusiasts. Audience insights show that they are interested in cultural events, establishing a solid relationship between performing arts and public media sponsorship. Aligning your brand with public media can help you reach an engaged audience of performing arts […]

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Don't Just Talk About It, Be About It: Support Your Causes After the Appreciation Month Ends

Promoting causes you support after the appreciation month ends makes a strong statement. Showing solidarity and support during 'appreciation months' (e.g., Pride month, Black History Month, etc.) is great, but there is still a lot to be done year-round to advance equality. When you continue the fight for a cause […]

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Your Story, Our Style: Increase Sales with Concise On-Air Messaging

People want to feel confident about the information they are receiving, whether it's world news, local events, or which bottled water is best. Public radio is a much-needed port in a storm in an era of armchair experts and massive misinformation. Listeners aren't bombarded with gimmicky sales ads but instead are […]

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Purpose-Driven Marketing with Public Media

As more consumers prioritize brands with a purpose, the need for purpose-driven marketing grows. Consumers today are more socially conscious when making purchasing decisions. Not only do they choose purpose-driven companies because they make a positive difference, but they also feel like they're personally […]

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Perception vs. Reality: Public Radio Listeners Value Education Over Politics

Public radio has always championed education, and NPR is defined by a mission to create a more informed public. Whether the topics are travel, education, public health, politics, or family, the common thread is the world around us, what impacts us globally, nationally, and locally, and what connects us as humans. […]

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