We’re all familiar with the term “purpose-driven marketing.” Over the last decade, it has had a prominent place in blogs and marketing campaigns alike. But what impact has it had on brands or profits? Will it be a part of an organization’s long-term strategy? And if it is, how do we ensure that it’s successful?
Radio listeners are an exceptional group of individuals. It turns out—far more so than previously thought. As marketers we’ve been focused on social media influencers for the last decade. Yet, a recent study shows that you may be better off putting your marketing dollars into radio. Let’s discover why.
Public radio has brought music to the forefront of American life for decades. From classical to jazz, bluegrass to roots, alt-country and more—public radio has provided listeners with the music of America’s landscape. And that’s something to celebrate.
Media has long held the ability to shape perceptions, politics, and as a result, our culture. Inclusivity can convey a much-needed understanding of diversity within our communities. If we do not see it, then we are less likely to appreciate it. But how can implementing culturally relevant marketing impact your […]
Radio was the first form of advertising across the globe, outside of printing. America grabbed hold of this invention in 1900 and never looked back. To date, radio is still the best medium of advertising to reach the American masses.
TV was gold for decades, surpassing radio in both consumption and advertising. But those days are gone. The needle on the dial is moving toward audio. And that may prove immensely beneficial for marketers. Let’s delve in.
It’s tougher for brands to get attention during election season. Commercial ad slots are harder to come by, and pricing increases. But that isn’t the only impact to your brand that can occur from political advertisements. Let’s take an in-depth look.
It’s important for a creative to continue that artistic flow, no matter where their career trajectory may take them. Emily Lopez has always had an artist’s soul. Her journey of exploration has taken her many miles through numerous mediums.
Corporate Social Responsibility (CSR) has taken hold and with every year that passes, the bar is raised. That’s ok. It all helps fuel a better world anyway. But if you want to be sure you are keeping up, stay with us as we reveal the current terrain of CSR in branding and customer loyalty.
Today’s blog post is a continuation of our Employee Spotlight series. This series shares employee stories, achievements, hobbies and more. It’s a great way to get to know them in and outside of work. More importantly, it’s our way of saying, “We appreciate you!”
