Top 3 Resources for Public Media Advertising

How can public media sponsorships move the needle for your marketing efforts? Does leading with purpose drive ROI for your business? And is there a ‘right’ formula for sponsorship success?  We rounded up our most downloaded eBooks to help you efficiently navigate the public media ecosystem, target your most […]

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Using Public Radio and Digital Marketing for Campaign Success

Public radio has a unique way of connecting brands with a large and loyal customer base—NPR reaches as many as 26.1 million weekly listeners alone. But marketers also need to build and maintain strong relationships with the 64% of consumers that say they want brands to connect with them digitally. If you're […]

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Drive Brand Purpose and Marketing ROI with Public Media Sponsorship

CEOs and media planners both want their companies to be successful, although they have very different methods for achieving their company goals. Sales leads must navigate the disconnect between what CEOs say in the press about the importance of giving back to their communities and what their media planners are […]

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How to Create Compelling Copy for Podcast Advertising

As podcasting grows into a more significant part of the media landscape, sponsors are rapidly learning how to leverage the medium to generate more significant ROI. This makes sense as the platform provides a unique advantage, delivering a ready-made, targeted audience that is engaged. The ads are relevant, […]

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Using NPR's Diverse Programming to Your Advertising Advantage

Stereotypes are dangerous. They breed mistrust, fear, and even false confidence and misplaced trust. Stereotypes cause us to accept often false images of what someone or something represents. This preconceived notion prevents us from making connections, enjoying experiences, or learning new things.  NPR is no […]

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FCC Guidelines for Public Media Sponsorship: How to Tailor Your Message

Believe it or not, FCC (the Federal Communications Commission) guidelines for public radio sponsorship can be a benefit to your messaging. This is because listeners can trust that public media sponsors will be held to a higher standard than commercial ads, guided by policies that guarantee only factual […]

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Who Watches PBS - A Breakdown of Demographics

In communities across the United States, PBS and its member stations have been a source of education, entertainment and awareness for decades. Aside from its programming coming in part through public funding, PBS funds its broadcasts through individual and corporate sponsorships. 

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Using Public Media Sponsorship to Promote Cultural Events

Businesses, nonprofit organizations and community groups regularly use sponsorship messages on public media to promote their services and products. However, they also use these opportunities to advertise on NPR as a way to promote events to a dedicated local audience. 

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Boost Your Podcast Ad Performance with Cross-Platform Marketing Solutions

While technology has undoubtedly revolutionized the way businesses market their products, the information overload that comes can make it more challenging for brands to effectively capture their target audience’s attention.  

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Why Public Media Advertising Works for Small Businesses

Small businesses must make the most of every marketing dollar or risk not reaching business objectives.  

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