Market Enginuity Blog

From Stonewall to Global, Celebrating Pride

June is a month when we start planning vacations and getting out more. But it's more than the beginning of sunshine and outdoor games. For the LGBTQIA+ community, it's their time to shine.

Read More

Public Radio: The Right Audience for Healthcare and Wellness

Everyone needs healthcare, right? At some point, most of us will. However for marketers at healthcare organizations, finding an audience that makes health and wellness a priority is another matter altogether. Public radio listeners are that audience. They place great significance on healthcare and wellness while […]

Read More

How Public Media Shapes Business Influence in Local Communities

Expanding business into a new region or community can be difficult for companies of any size. Today, many new ventures lack roots in the community, don't know their neighbors well, or are so busy with day-to-day operations that they can't effectively communicate they are open and excited to serve the area.   For […]

Read More

The Power of Public Media Sponsorships in Promoting Arts Events and Exhibitions

Arts events and exhibitions are vital parts of local culture. They help elevate the appreciation of different artistic expressions while contributing to a shared identity and belonging within the community. This is an opportunity to step out of everyday obligations and enjoy the beauty and creative talents of the […]

Read More

How Public Media Sponsorship can Complement Your Media Mix

Effective marketing must be dynamic and target the appropriate audiences. Relying on a single marketing method may cause audiences to lose interest, while utilizing just one platform limits your reach, potentially excluding numerous interested individuals from receiving your message. 

Read More

AM/FM Radio's Audience is 3X Larger than Advertisers Think

Pop quiz! Which gets a larger audience share — AM / FM radio or streaming services like Spotify? Many marketers and advertisers presume that Spotify and Pandora have overtaken AM / FM radio in popularity. How far from perception is the reality? Westwood One Audio Active Group provides answers in their analysis of […]

Read More

Enginuity Employee Spotlight: Jen Brown, Art Director

Welcome to the Enginuity Employee Spotlight series! This series shares employee stories, focusing on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. The series builds connections among employees and boosts belonging and inclusion in our larger […]

Read More

Why Radio Advertising Still Works in the Modern Media Environment

Consumers in today's world have a plethora of media options at their disposal throughout the day. Information and entertainment options that didn't exist 20 or 30 years ago are now commonplace — and sometimes even more popular than traditional channels. Online streaming, podcasts, news apps, and scores of other […]

Read More

Earn Corporate Goodwill through Public Radio Sponsorship

Most (if not all) businesses' continued viability as an organization relies on public perception of their corporate goodwill. Consumers who view a particular brand favorably are much more likely to buy from that brand than unfamiliar or unfavored competitors.  That’s the idea behind corporate goodwill, as it […]

Read More

How Public Media Shaped the Podcast Industry

Public radio is a beloved and venerable institution. For more than 50 years, it has been at the forefront, influencing how Americans get their news and entertainment. It has helped pioneer new technology and mediums, such as early digital options with online radio and podcasts, creating a symbiotic relationship […]

Read More

Contact us

Let’s Chat!

Whether you're interested in sponsoring one of our public media stations or interested in learning more about turnkey sponsorship representation for your station, we can help.Complete the formand we'll be in touch soon.


3131 E. Clarendon Avenue
Suite 105
Phoenix, AZ 85016


Fueling Missions. Elevating Brands.®