As numerous mediums for advertising claim to reign supreme, research emerges that reveals audio ads resonate emotionally greater than any other medium. What does that mean for your marketing strategy? When it comes to advertising, you can’t ignore audio.
We’re all familiar with the term “purpose-driven marketing.” Over the last decade, it has had a prominent place in blogs and marketing campaigns alike. But what impact has it had on brands or profits? Will it be a part of an organization’s long-term strategy? And if it is, how do we ensure that it’s successful?
Radio listeners are an exceptional group of individuals. It turns out—far more so than previously thought. As marketers we’ve been focused on social media influencers for the last decade. Yet, a recent study shows that you may be better off putting your marketing dollars into radio. Let’s discover why.
Finding the right employee for an important role can feel impossible. Pouring over hundreds of resumes from unqualified candidates can be frustrating. But there is an easier way to find top-tier candidates when it comes to recruiting. Look no further than public radio.
Do you stay tuned in to the latest happenings in marketing? Constantly on the hamster wheel searching for the great breakthrough? We all want to be leaders in our field. More importantly, we want to be successful for our clients, as well as our own business. So, what is a tried-and-true method that seasoned […]
When it comes to marketing your brand, finding the right audience is key. But landing an audience of trusted trendsetters is gold. Successful brands thrive when they align with those who will champion their mission. But, you want those individuals that others trust to further your cause. So, how do you find them?
Would you like to get your client’s brand message in front of corporate decision-makers? It isn’t easy or everybody would be doing it. The good news? Public radio sponsorship provides the perfect opportunity to reach true influencers.
Pop quiz! Which gets a larger audience share — AM / FM radio or streaming services like Spotify? Many marketers and advertisers presume that Spotify and Pandora have overtaken AM / FM radio in popularity. How far from perception is the reality? Westwood One Audio Active Group provides answers in their analysis of […]
