With over 60 million (and growing) Americans regularly tuning in to podcasts, marketers are increasingly leveraging the platform as a simple and cost-effective way to promote their brands.
Radio has been the background of our lives for generations. It's been featured in movies like Sleepless in Seattle, Good Morning Vietnam, American Graffiti, and many more as a welcome escape, familiar friend, and the soundtrack of an age. Before the age of television, families gathered around the radio for news […]
Consumers are more likely to connect with your brand if it has a purpose. A recent pre-pandemic study showed that 74% of millennials in the U.S. are more likely to spend money with businesses that support social causes. Listeners and viewers of public media appreciate their stations for their contributions to the […]
Businesses across all industries are trying to determine how to track and measure their brand awareness campaigns. In doing so, they hope to justify marketing budgets by gaining insight into ROI and profitability. What's difficult about tracking ROI for brand awareness is that you can't measure it directly. […]
With so many options for commercial-free programming on radio and television, you might think a branding campaign for your organization won't produce the results you need to make your business successful. The opposite is true. In fact, 75 percent† of public radio listeners have taken some sort of action as a […]
Your company's brand is more than just a name or a list of products and services offered. It’s a statement about what your business stands for and how customers feel about you. During times of crisis, like the pandemic we are currently dealing with, consumers want to be comforted and they desire to do business […]
We are — every person on this planet — living with a stark, new reality as the coronavirus and the disease it causes, COVID-19, travels from nation to nation, to almost every community we know. Many people are becoming ill. Others are losing their jobs as companies cut back and government at every level struggles […]
