As numerous mediums for advertising claim to reign supreme, research emerges that reveals audio ads resonate emotionally greater than any other medium. What does that mean for your marketing strategy? When it comes to advertising, you can’t ignore audio.

We’re all familiar with the term “purpose-driven marketing.” Over the last decade, it has had a prominent place in blogs and marketing campaigns alike. But what impact has it had on brands or profits? Will it be a part of an organization’s long-term strategy? And if it is, how do we ensure that it’s successful?

Radio listeners are an exceptional group of individuals. It turns out—far more so than previously thought. As marketers we’ve been focused on social media influencers for the last decade. Yet, a recent study shows that you may be better off putting your marketing dollars into radio. Let’s discover why.

Media has long held the ability to shape perceptions, politics, and as a result, our culture. Inclusivity can convey a much-needed understanding of diversity within our communities. If we do not see it, then we are less likely to appreciate it. But how can implementing culturally relevant marketing impact your […]

Corporate Social Responsibility (CSR) has taken hold and with every year that passes, the bar is raised. That’s ok. It all helps fuel a better world anyway. But if you want to be sure you are keeping up, stay with us as we reveal the current terrain of CSR in branding and customer loyalty.

When it comes to marketing your brand, finding the right audience is key. But landing an audience of trusted trendsetters is gold. Successful brands thrive when they align with those who will champion their mission. But, you want those individuals that others trust to further your cause. So, how do you find them?

It isn't a typical marketing medium. Public radio sponsorship comes with a host of benefits its competitors don't have. Combine those advantages with the perks below and you have a recipe for sweet success.

Public Media continues to develop its programming as well as sponsorship. By meeting the needs of its communities with focused programming, public media affords marketers an ideal format to increase brand trust and target particular demographics.

Trust is a vital element in any relationship, whether personal or business. It is at the heart of your brand image and the basis of customer loyalty. In an era of sensationalism, truth seems to be an optional component of engaging content. When likes and shares seem to rule digital media, earning the trust and […]