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Market Enginuity Blog

Topic: Public media sponsorship

Why Public Radio Sponsorship Messages Stand Out and Deliver ROI

Brands don’t advertise on public media, they sponsor public media. Seth Godin describes the difference between sponsorship and advertising: "Sponsorship isn’t about, ‘how do I interrupt more people more aggressively?’, Sponsorship is about, ‘how I can be affiliated with something I’m proud of, that the people who […]

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5 Benefits of Public Media Sponsorship in an Election Cycle [Video]

As we inch toward November 3 and political news and ads sweep the airwaves, advertisers and brands might be inclined to stay out of the fray. However, maintaining brand presence and staying top of mind during an election cycle is as important as ever. In our short video, Market Enginuity CRO Harry Clark shares 5 […]

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4 BIG REASONS PUBLIC MEDIA SPONSORSHIP EXECUTIVES SHOULD USE SOCIAL SELLING

According to LinkedIn, the B2B social network, “Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”

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Public Media Sponsorship in the Time of COVID-19

We are — every person on this planet — living with a stark, new reality as the coronavirus and the disease it causes, COVID-19, travels from nation to nation, to almost every community we know. Many people are becoming ill. Others are losing their jobs as companies cut back and government at every level struggles […]

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