“The colonization of the eyes is over. Now it’s the colonization of the ears.”
To sustain growth, marketers must constantly seek new channels to deliver their core messages to consumers. Successful brands connect with customers wherever they are, including on their preferred devices or media channels. And one of the most influential mediums for engaging with your consumer base is public […]
Public media audiences care about their communities and the world around them. Members are generally influential, cultured, and engaged. They’re also passionate about environmental and public causes.
Some marketers believe that the public media audience does not fall within their business's demographic. On the contrary, public media audiences are diverse and number in the millions every year. Weekly listenership for stations hosting content from American Public Media (APM), National Public Radio (NPR), and […]
NPR has a broader listenership than any other radio station in the United States. In fact, NPR has over 44 million weekly listeners across the country. Even more impressive is the representation of demographics.
Effective marketing connects with your target audience in a meaningful way. However, audiences can have a diverse range of media preferences that make it difficult to hone your targeting. The key to reaching your target is to find platforms that cater to a wide variety of preferences and tastes.
Radio has been the background of our lives for generations. It's been featured in movies like Sleepless in Seattle, Good Morning Vietnam, American Graffiti, and many more as a welcome escape, familiar friend, and the soundtrack of an age. Before the age of television, families gathered around the radio for news […]
Americans across the country celebrated the new year last week, happily bidding farewell to a tumultuous 2020 and looking ahead to what 2021 has to offer. Topping the list: promising vaccine news and the upcoming inauguration of America’s 46th President. But as the confetti settled and champagne bubbles […]
Public media is a powerful platform. It reaches millions of viewers and listeners each week that are interested, intelligent, educated and invested in quality educational programming. Learn how your brand can harness the power of public media sponsorships to reach influential listeners and create tangible results.
Consumers are more likely to connect with your brand if it has a purpose. A recent pre-pandemic study showed that 74% of millennials in the U.S. are more likely to spend money with businesses that support social causes. Listeners and viewers of public media appreciate their stations for their contributions to the […]
