Like most business sectors, the travel industry was hit hard by the pandemic. However, with increased vaccinations and new COVID-19 cases dropping, business and leisure travel is picking back up. After over 16 months of quarantine and missed vacations, weddings, birthdays, graduations, and family gatherings, […]
The brain is an amazing organ. Yet, no matter what we think we know about it, new discoveries continue to surprise and astonish us. An example is recent neuro research by the Australian Radio Network's Neuro Lab that shows consumers process radio, podcasts, and music streaming differently.
Over 272 million Americans listen to the radio every month, translating to 92% of the population. Radio remains popular with listeners for many reasons, including the fact that it is free and easily accessible through car radios, stereos, laptops, phones, computers, and smart speakers, and there is a station and […]
Public radio has a long history of driving results for businesses by connecting sponsor messages with the highly engaged and influential public media audience. But how are public radio messages different than commercial radio spots? In our latest eBook, you’ll learn about the public media audience and why public […]
The role of marketing is to increase the likelihood that consumers will choose your brand by making it easy for them to remember you and do business with you. For a large number of marketers, radio is a vital component in their outreach strategy due to its mass reach across customer segments. But how do you […]
Establishing a presence and favorable reputation in your local community is one of the most rewarding marketing moves you can make. When your company is visible in the community in which you operate, you can more easily build brand awareness, attract new customers, increase brand loyalty, and grow sales. […]
Why do prestigious universities sponsor public media to attract graduate students?
Public media sponsorships on radio and TV are a highly effective component of your overall marketing strategy. However, other platforms go beyond public broadcasting to amplify the effect when combined with your public media sponsorships. The public media audience is vast and extremely diverse, demonstrating that […]
Successful businesses sponsor public media stations to reach their most valued and influential customers. Audiences are just as passionate about supporting public media sponsors as they are about supporting the station itself. 71% of NPR listeners have a more positive opinion of a company that supports public […]
Audiences everywhere have been burned by "fake news" that seems to be in never-ending supply on television and social media. According to a recent Gallup poll, a staggering 33% of Americans don't trust mass media at all.
