Today, with the rise of digital streaming services and cable TV, the majority of Americans watch their favorite shows on their own schedule. A growing preference for these services means traditional TV advertisers have to find new ways to reach viewers. That's where public media comes in.

In communities across the United States, PBS and its member stations have been a source of education, entertainment and awareness for decades. Aside from its programming coming in part through public funding, PBS funds its broadcasts through individual and corporate sponsorships.