Market Enginuity Blog

Earn Corporate Goodwill through Public Radio Sponsorship

Most (if not all) businesses' continued viability as an organization relies on public perception of their corporate goodwill. Consumers who view a particular brand favorably are much more likely to buy from that brand than unfamiliar or unfavored competitors.  That’s the idea behind corporate goodwill, as it […]

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How Public Media Shaped the Podcast Industry

Public radio is a beloved and venerable institution. For more than 50 years, it has been at the forefront, influencing how Americans get their news and entertainment. It has helped pioneer new technology and mediums, such as early digital options with online radio and podcasts, creating a symbiotic relationship […]

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How Podcasts Expanded Public Radio's Reach

Though podcasts are still a relatively new medium, they have become an incredibly popular format that grows in listenership daily. With thousands of shows available on-demand, fans can listen to their favorite content when it’s most convenient for them, whether it’s at home, at the gym, or in the car. 

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Enginuity Employee Spotlight: Kyle Bradley, Account Manager

Welcome to the Enginuity Employee Spotlight series! This series shares employee stories, focusing on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. The series builds connections among employees and boosts belonging and inclusion in our larger […]

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Why Consumer Trust Matters in Marketing

Trust is a hard-earned commodity in today's world, making consumer trust a crucial resource for any business that aims to achieve sustainable growth. Customers are more likely to buy from brands that they trust, so instilling trust and confidence in your consumer base should be a priority for any business. 

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Ways Public Radio Promotes Diverse Voices and Perspectives

Every story has multiple sides, and journalists take all of them into account to provide the most comprehensive coverage of any event, enabling an informed, educated population who understand all viewpoints. 

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Boost Your Brand’s Credibility with Public Radio

In business, reputation is everything. New customers rely on reputation to consider products or services. Current customers depend on reputation, and their own experience, to continue patronizing businesses. Brands can develop a favorable image by carefully cultivating their reputation, providing quality products […]

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Reach Decision Makers with Public Radio

B2B marketing faces challenges in reaching key audiences. Many marketing strategies to reach individuals aren't as effective when targeting other businesses. However, public radio has a knack for capturing the attention of both individual and business consumers with equal impact. It offers an option that lies […]

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Make Your Small Business a Local Institution by Sponsoring Public Radio

Long-standing businesses and local institutions in our communities feature so prominently in our memories that we point them out to our partners and children as we drive through our hometowns. However, they didn't start that way and certainly didn't achieve that overnight. They reached that venerable status […]

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Tips to Connect Your Nonprofit to a Caring Audience

Patrons are the lifeblood of nonprofits. Acquiring those generous donors depends on reaching the right audience. Marketing helps nonprofits expand their donor base by connecting with people who believe in their cause.  Public radio listeners are known for their caring and dedicated nature, which makes public […]

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