Your Story, Our Style: Increase Sales with Concise On-Air Messaging

People want to feel confident about the information they are receiving, whether it's world news, local events, or which bottled water is best. Public radio is a much-needed port in a storm in an era of armchair experts and massive misinformation. Listeners aren't bombarded with gimmicky sales ads but instead are […]

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Purpose-Driven Marketing with Public Media

As more consumers prioritize brands with a purpose, the need for purpose-driven marketing grows. Consumers today are more socially conscious when making purchasing decisions. Not only do they choose purpose-driven companies because they make a positive difference, but they also feel like they're personally […]

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Perception vs. Reality: Public Radio Listeners Value Education Over Politics

Public radio has always championed education, and NPR is defined by a mission to create a more informed public. Whether the topics are travel, education, public health, politics, or family, the common thread is the world around us, what impacts us globally, nationally, and locally, and what connects us as humans. […]

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Why Public Radio Is Neither Liberal nor Conservative

Some people have the misconception that public radio is extremely left-leaning. That misapprehension may cause some brands to fear it won't appeal to their target audience. NPR sits just off center on a widely recognized media bias chart, however, respected fact-reporting outlets such as Forbes, The Economist, […]

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Why Public Media Sponsorship Is Worth the Investment

More and more marketers are being asked to prove the ROI of their campaigns to organizational decision-makers and higher-ups. New realities require businesses to re-evaluate their expenses and trim costs where they can. An effort that is not proving successful will be one of the first on the chopping block.  

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Why You Don't Need a Traditional CTA with Public Media Sponsorship

Most NPR listeners agree that sponsorship messages are a fair trade for their listening time. In fact, 67% of NPR listeners typically listen to sponsorship messages while engaging with the platform. And they’re more likely than traditional radio listeners to gather more information about a brand, purchase a […]

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How Public Media Reaches Audiences that Commercial Radio Cannot

Public radio reaches an exclusive, engaged listening audience that is highly sought after by marketers. Ninety-two percent are active in their communities, 63% have earned college degrees, 68% are employed and most refer to their jobs as careers. Their median income is approximately $91,500. 

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Get Better Brand Recall with Public Media

Grabbing and holding your target audience’s attention can be challenging. When it comes to traditional radio, message overload causes many to focus their attention elsewhere when commercials begin to air. 

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Taking Advantage of the Halo Effect in Public Radio Marketing

Key findings from a recent Edison Research and NPR collaborative study found that NPR listeners are very open to its sponsorship messages. NPR listeners were compared to the average AM/FM listener on benchmarks surrounding the level of engagement with sponsorship messages. The survey targeted adults ages 18+ who […]

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How Public Media Sponsorship Can Raise Corporate Trust

The COVID-19 pandemic caused damage that exceeded the many millions of lives lost to the disease. It eroded already tenuous trust in the world's two largest economies and exacerbated a crisis in leadership. While misinformation and the government’s prolonged inability to develop and provide a vaccine caused […]

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