Successful businesses sponsor public media stations to reach their most valued and influential customers. Audiences are just as passionate about supporting public media sponsors as they are about supporting the station itself. 71% of NPR listeners have a more positive opinion of a company that supports public […]

 Audiences everywhere have been burned by "fake news" that seems to be in never-ending supply on television and social media. According to a recent Gallup poll, a staggering 33% of Americans don't trust mass media at all. 

“The colonization of the eyes is over. Now it’s the colonization of the ears.”

To sustain growth, marketers must constantly seek new channels to deliver their core messages to consumers. Successful brands connect with customers wherever they are, including on their preferred devices or media channels. And one of the most influential mediums for engaging with your consumer base is public […]

Public media audiences care about their communities and the world around them. Members are generally influential, cultured, and engaged. They’re also passionate about environmental and public causes. 

With over 60 million (and growing) Americans regularly tuning in to podcasts, marketers are increasingly leveraging the platform as a simple and cost-effective way to promote their brands.   

Some marketers believe that the public media audience does not fall within their business's demographic. On the contrary, public media audiences are diverse and number in the millions every year. Weekly listenership for stations hosting content from American Public Media (APM), National Public Radio (NPR), and […]

At the height of the global pandemic when many people worked at home because of shelter-in-place orders, 57 million listeners tuned in to listen to NPR. Many perceive public media’s audience is primarily older white liberal males. While those demographics make up part of the public radio audience, the public […]

Effective marketing connects with your target audience in a meaningful way. However, audiences can have a diverse range of media preferences that make it difficult to hone your targeting. The key to reaching your target is to find platforms that cater to a wide variety of preferences and tastes. 

Radio has been the background of our lives for generations. It's been featured in movies like Sleepless in Seattle, Good Morning Vietnam, American Graffiti, and many more as a welcome escape, familiar friend, and the soundtrack of an age. Before the age of television, families gathered around the radio for news […]