Podcast Sponsorship Campaign Measurement: 4 Ways to Gauge ROI

As a critical component in most lines of business, marketing must be able to gauge ROI and its ability to improve your bottom line. Beyond experience and strategy, savvy marketers will ensure they have tangible insight into what their target audience responds to. They'll also know what is working for their […]

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Shift Your Automotive Marketing Strategy into High Gear with Public Media

2021 has been a year of challenges for automotive dealers. The supply chain is struggling to recover and affecting virtually every industry. It's especially prevalent in the automotive sector. Even as the recovery continues, the fallout from the pandemic is like the proverbial gift that keeps on giving, resulting […]

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Building an ROI-driven Public Media Campaign

A successful marketing campaign is powered by a well-crafted, carefully considered strategy. But what does that mean? How do you choose the right audience and platform for your marketing message? To achieve the highest ROI public media campaign, you need to take a creative, data-driven approach.  

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Measuring Metrics for Public Media Campaigns

Public radio is a powerful advertising medium that can deliver impressive ROI. Eighty-two percent of NPR listeners take action after hearing a sponsor message1. However, tracking specific results of any campaign can be challenging without setting up the right metrics. The key to realizing the benefits of your […]

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How to Use Custom Content and Native Ads to Engage Podcast Audiences

While podcast listenership continued to grow in 2021, interest in the platform as an advertising vehicle was even more intense, with sponsorship demand frequently outpacing supply. In fact, podcast ad spending grew 87% during the third quarter compared to a year ago. 

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Public Media Advertising Myths Debunked

Many misconceptions exist surrounding public media advertising. Some marketers fear that there are obstacles to investing in public media sponsorship. However, the truth is that public media sponsorship is highly effective and results in higher engagement from listeners. Commercial radio advertisements cause […]

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Public Radio Is the Ideal Advertising Medium for Insurance Brands

Recent research shows that radio's heaviest listeners are more likely to be in the market for insurance. Insurance companies have taken notice in an effort to meet their target customers. Over the last year, they have increased their radio ad spend by 26%, spurring expanded reach and increased search and site […]

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Why Financial Institutions Need a Public Media Marketing Strategy

Many businesses underestimate just how competitive the landscape is for financial institutions. Despite the recent decline brought on by market saturation and the current consolidation trend, there are still nearly 18,000 financial institutions in the United States. This figure is dropping by the year, bringing […]

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Performing Arts and Public Media Sponsorship

Public media audiences are performing arts enthusiasts. Audience insights show that they are interested in cultural events, establishing a solid relationship between performing arts and public media sponsorship. Aligning your brand with public media can help you reach an engaged audience of performing arts […]

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Don't Just Talk About It, Be About It: Support Your Causes After the Appreciation Month Ends

Promoting causes you support after the appreciation month ends makes a strong statement. Showing solidarity and support during 'appreciation months' (e.g., Pride month, Black History Month, etc.) is great, but there is still a lot to be done year-round to advance equality. When you continue the fight for a cause […]

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