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Market Enginuity Blog

Increase Brand Awareness with No Production Costs through Public Radio Sponsorships

Companies can only continue growing by gaining new customers, which is why they often rely on increasing brand awareness as a marketing tactic.   Any awareness campaign requires planning and effort to ensure connection with the target audience. Depending on the marketing medium used, businesses can conduct […]

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eBook Highlight: Understanding the Public Media Audience

Public media’s audience is as unique and varied as the public it represents. There’s no one-sized-fits-all description that makes up the audience, making for a diverse pool of public media fans. The audience includes folks of all genders and orientations, those who are married or unmarried, and represents […]

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Tap into Goodwill Marketing with Public Radio Sponsorship

Communities play pivotal roles in a company’s success and continued growth. Showing gratitude to that community by demonstrating corporate social responsibility helps establish and deepen the relationship, creating a mutually beneficial association.   Utilizing goodwill marketing as a business is an excellent way […]

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Enginuity Employee Spotlight: Paul Steinhafel, Community Accounts Operations Specialist

Welcome to the Enginuity Employee Spotlight series! This series shares employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. Our goal for this series is to build connections among employees and boost belonging and inclusion among […]

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Why Public Radio Sponsorship Strengthens Your Other Marketing Efforts

Brand perception is one of the most valuable assets for your business. It tells the world what your customers think about your products and services. The better your brand perception, the more likely you are to attract new customers and retain existing ones. It also increases the effectiveness in other areas of […]

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5 Ways Public Radio Connects Your Brand with Local Culture

Public radio stations are local entities first and foremost. They reflect the culture and sensibilities of their communities and often focus their news reports on regional events. Public radio is highly effective at tapping into local cultures and supporting them through local journalism. It is increasingly […]

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Gain Trust by Partnering with Credible News Sources

Trust and goodwill are two important attributes of a long-lasting relationship with customers. When companies have a sterling reputation among their consumer base, they're more likely to receive repeat business from loyal brand advocates. In addition, they're also more likely to acquire a steady stream of new […]

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How Small Businesses Can Tap into Public Radio Advertising

Small businesses must market themselves to grow and attract new customers. Of course, there are countless ways to reach your target audience in today's media landscape. One of the most impactful (and surprisingly accessible) channels is public radio. 

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The Benefits of Public Media Sponsorship for Brand Reputation

Brand reputation is your company’s most valuable asset. It is important for gaining new customers, retaining existing customers, building business relationships, and building corporate culture. It’s an asset that can be built over time, but also damaged by poor decisions or actions. 

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Enginuity Employee Spotlight: Renee Hicks, Account Manager

Welcome to the Enginuity Employee Spotlight series! This series shares employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. Our goal for this series is to build connection among employees and boost belonging and inclusion among […]

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Whether you're interested in sponsoring one of our public media stations or interested in learning more about turnkey sponsorship representation for your station, we can help.Complete the formand we'll be in touch soon.

MARKET ENGINUITY

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Phoenix, AZ 85016

602.824.9474

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