Public radio has a long history of driving results for businesses by connecting sponsor messages with the highly engaged and influential public media audience. But how are public radio messages different than commercial radio spots? In our latest eBook, you’ll learn about the public media audience and why public […]

The role of marketing is to increase the likelihood that consumers will choose your brand by making it easy for them to remember you and do business with you. For a large number of marketers, radio is a vital component in their outreach strategy due to its mass reach across customer segments. But how do you […]

The COVID-19 pandemic has caused countless fundamental changes to the economy, from the way organizations make strategic decisions to how consumers purchase goods on a daily basis. In order to adjust their marketing to consumer needs and thrive in the years following the pandemic, it’s key for businesses to […]

With significant increase in listenership and an expanding pool of interested buyers, podcasting has become a staple component of the advertising ecosystem.

Establishing a presence and favorable reputation in your local community is one of the most rewarding marketing moves you can make. When your company is visible in the community in which you operate, you can more easily build brand awareness, attract new customers, increase brand loyalty, and grow sales. […]

With COVID-19 vaccinations underway and businesses reopening, consumer confidence is beginning to resurge. Indeed, the rising rate of consumer confidence is outpacing expert predictions. Consumer spending increased by 2.4 percent in January and an additional 0.2 percent in February, with further consumer spending […]

Why do prestigious universities sponsor public media to attract graduate students?

Public media sponsorships on radio and TV are a highly effective component of your overall marketing strategy. However, other platforms go beyond public broadcasting to amplify the effect when combined with your public media sponsorships. The public media audience is vast and extremely diverse, demonstrating that […]

The popularity of podcasts is growing. According to The Infinite Dial 2021® from Edison Research and Triton Digital released last week, approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. 176 million Americans are now weekly online […]

Marketers face enormous pressure when pitching marketing strategies to their organizations. They have to present the idea in a compelling narrative that ties the campaign's objectives to those of the company. And, with ever-tightening marketing budgets, they must be prepared to back every assertion with research […]