How a Branding Campaign on Public Media Can Set Your Business Up for Future Success

With so many options for commercial-free programming on radio and television, you might think a branding campaign for your organization won't produce the results you need to make your business successful. The opposite is true. In fact, 75 percent† of public radio listeners have taken some sort of action as a […]

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Why Branding Matters, Especially in a Pandemic

Your company's brand is more than just a name or a list of products and services offered. It’s a statement about what your business stands for and how customers feel about you. During times of crisis, like the pandemic we are currently dealing with, consumers want to be comforted and they desire to do business […]

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5 Benefits of Public Media Sponsorship in an Election Cycle [Video]

As we inch toward November 3 and political news and ads sweep the airwaves, advertisers and brands might be inclined to stay out of the fray. However, maintaining brand presence and staying top of mind during an election cycle is as important as ever. In our short video,  Market Enginuity CRO Harry Clark shares 5 […]

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4 BIG REASONS PUBLIC MEDIA SPONSORSHIP EXECUTIVES SHOULD USE SOCIAL SELLING

According to LinkedIn, the B2B social network, “Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”

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Public Media Sponsorship in the Time of COVID-19

We are — every person on this planet — living with a stark, new reality as the coronavirus and the disease it causes, COVID-19, travels from nation to nation, to almost every community we know. Many people are becoming ill. Others are losing their jobs as companies cut back and government at every level struggles […]

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The Human Approach to Sponsorship Sales

We’ve all heard the phrase, “people buy from those they know, like and trust.” With the increase in AI-driven content recommendations and targeted advertising, this statement is more relevant now than ever.

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Advertising Is Not Business as Usual in a Presidential Election Year

If public media had a campaign slogan, “No Political Ads” should be it. For marketers and media planners, a presidential election year presents challenges:

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