Everything You Wanted to Know About Public Media Sponsorships But Were Afraid to Ask

Because marketing is an ever-evolving process, even a successful marketing strategy can benefit from a shake-up now and then. Public media sponsorship is a great way to disrupt your current marketing approach for better results long-term.  

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Legacy Programming on PBS and the Benefits of Sponsoring Public TV

Today, with the rise of digital streaming services and cable TV, the majority of Americans watch their favorite shows on their own schedule. A growing preference for these services means traditional TV advertisers have to find new ways to reach viewers. That's where public media comes in. 

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The Benefits of Borrowed Influence in Marketing and Advertising

Trust is a vital element in any relationship, whether personal or business. It is at the heart of your brand image and the basis of customer loyalty. In an era of sensationalism, truth seems to be an optional component of engaging content. When likes and shares seem to rule digital media, earning the trust and […]

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Measuring Your Public Media Sponsorship Campaigns

Tracking your media campaign and strategically analyzing the results is an essential part of any marketing strategy. Not only will you better understand your return on investment, you’ll also understand which media platforms resonate best with your target audience and how to optimize for the future.

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Why Advertising on Public Radio is a Creative Marketing Solution

Consumers seem to be constantly online, so many advertisers are jumping on marketing trends in the digital world. While digital marketing is an effective strategy, traditional advertising tactics (especially radio) can still net sound results.  In recent years, radio advertising has proven to be three times more […]

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The Difference the Halo Effect Makes in Gaining New Customers

Consumers are influenced by brands they feel good about. When a business or product has gained a following among shoppers or is associated with a worthy cause, it creates an aura that others want to align themselves with. This halo effect is one of the keys to generating new business.   

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Establishing the Proper Share of Voice in Podcasting

Throughout any podcast campaign, it's important that marketers consider an appropriate brand presence on the show(s) they sponsor. Establishing a sense of “reach & frequency” similar to more traditional broadcast platforms will magnify the impact of your campaigns, and ultimately, drive ROI. Here's how to […]

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How Advertising on Public Radio Works for Small Businesses

In the world of advertising, it can be hard for small businesses to differentiate themselves from the competition. For example, social media is a huge platform guaranteed to have a wide reach. However, the bigger a platform is, the harder you'll have to work to get your message across. Small businesses need a […]

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Keep the “Community” in Community-Supported Public Media

Long before car dealerships and law firms discovered this well-kept marketing secret, local businesses put the “community” in community-supported public media. From immigrant-owned Ethiopian cafes to nonprofit diaper banks, local businesses, nonprofits and events were the original public radio sponsors. The […]

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What Podcast Rankings Mean and How Much They Matter

In today’s media-buying landscape, scale is crucial. After all, you could have the greatest sponsorship copy the world has ever heard or have a groundbreaking product, but it won’t matter if your message doesn’t reach anybody. One of the greatest obstacles marketers face is that they have limited capacity to […]

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