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Market Enginuity Blog

The Benefits of Public Media Sponsorship for Brand Reputation

Brand reputation is your company’s most valuable asset. It is important for gaining new customers, retaining existing customers, building business relationships, and building corporate culture. It’s an asset that can be built over time, but also damaged by poor decisions or actions. 

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Enginuity Employee Spotlight: Renee Hicks, Account Manager

Welcome to the Enginuity Employee Spotlight series! This series shares employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. Our goal for this series is to build connection among employees and boost belonging and inclusion among […]

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How Student Motivations Should Alter Your College Marketing Strategies

Gen Z college students have benefited from their predecessors in one significant way: they aren't willing to take on the debt Millennials accrued to pay for a college education. More importantly, they don't believe they need a degree to be successful. Gen Z college students are the most racially and ethnically […]

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Public Radio Sponsorship: A New Approach to Reaching Underserved Communities

Public media was founded on the principle that it was for all people. However, there are still markets and communities that are underserved. We all want to see ourselves represented in ads, stories, and programs, as well as the hosts that lead them. 

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Enginuity Employee Spotlight: Ashley White, Business Development Specialist

Welcome to the Enginuity Employee Spotlight series! This new series will share employee stories, focused on their achievements, personality, successes, challenges, and more to get to know them in and outside of work. The series will build connections among employees and boost belonging and inclusion among our […]

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The Importance of Local Public Radio and Local Immersion

Public radio is a highly effective avenue for not only engaging with listeners, but also immersing yourself in their psyche. For example, at the height of the COVID-19 pandemic, some 57 million listeners tuned in to NPR. Moreover, 92% of public radio listeners are active in their communities. 

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How Local Public Radio Stations Add Value Beyond the Region

Local radio stations have been informing and entertaining their audiences for decades. Over the years, it's been where citizens learned of local events, weather, and what products and services were available near them. Local radio provided the soundtrack of generations, whether it was swing, big band, jazz, […]

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Create a Stand-Out Law Firm Brand with Public Media Marketing

When it comes to branding and client acquisition, law firms face numerous challenges. An extremely tight market combined with a sometimes negative public perception of the profession makes it difficult for law firms to shut out the competition. While many firms continue to stick to the traditional methods of […]

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The Impact of Public Media Sponsorship on Healthcare Marketing Strategies

There is no other industry that faces the unique challenges of healthcare marketing. Though, like other industries, they face inevitable budget constraints, the strict regulations in place to protect patient information also serve to hinder marketing efforts. Healthcare marketers are prohibited from using certain […]

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Leveraging the Public Media Audience to Drive Health Insurance Enrollment

Individual health is a personal topic and so is health insurance. Because every consumer's healthcare needs are different and constantly changing, marketing health insurance can be challenging. Health insurance brands must overcome a unique set of obstacles in order to build trust.  Public media sponsorship is an […]

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