4 BIG REASONS PUBLIC MEDIA SPONSORSHIP EXECUTIVES SHOULD USE SOCIAL SELLING

According to LinkedIn, the B2B social network, “Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”

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PUBLIC MEDIA SPONSORSHIP IN THE TIME OF COVID-19

We are — every person on this planet — living with a stark, new reality as the coronavirus and the disease it causes, COVID-19, travels from nation to nation, to almost every community we know. Many people are becoming ill. Others are losing their jobs as companies cut back and government at every level struggles […]

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The Human Approach to Sponsorship Sales

We’ve all heard the phrase, “people buy from those they know, like and trust.” With the increase in AI-driven content recommendations and targeted advertising, this statement is more relevant now than ever.

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Advertising Is Not Business as Usual in a Presidential Election Year

If public media had a campaign slogan, “No Political Ads” should be it. For marketers and media planners, a presidential election year presents challenges:

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