CEOs and media planners both want their companies to be successful, although they have very different methods for achieving their company goals. Sales leads must navigate the disconnect between what CEOs say in the press about the importance of giving back to their communities and what their media planners are […]
Grabbing and holding your target audience’s attention can be challenging. When it comes to traditional radio, message overload causes many to focus their attention elsewhere when commercials begin to air.
In the days before the pandemic, people commuted to work and depended on the radio to entertain them on their journey and during their working hours. Workforce-focused radio thrived. Then COVID-19 changed the world and the way we worked. As we started working from home, radio stations quickly adjusted to the new […]
Radio remains a potent tool for marketers to promote their products, services, and brands. Yet given radio's long history, the rise of the Internet, and the fragmentation of traditional media channels, radio is sometimes stigmatized as outdated and antiquated. Some media buyers focus instead on emerging and often […]
Public radio is a highly effective marketing medium, as is digital. While each has its advantages, they are most effective when combined into a multichannel approach. Recent NPR milestones prove that public radio and digital marketing strategy creates a synergy. Listenership during the election reached a record […]
The role of marketing is to increase the likelihood that consumers will choose your brand by making it easy for them to remember you and do business with you. For a large number of marketers, radio is a vital component in their outreach strategy due to its mass reach across customer segments. But how do you […]
The COVID-19 pandemic has caused countless fundamental changes to the economy, from the way organizations make strategic decisions to how consumers purchase goods on a daily basis. In order to adjust their marketing to consumer needs and thrive in the years following the pandemic, it’s key for businesses to […]
Establishing a presence and favorable reputation in your local community is one of the most rewarding marketing moves you can make. When your company is visible in the community in which you operate, you can more easily build brand awareness, attract new customers, increase brand loyalty, and grow sales. […]
With COVID-19 vaccinations underway and businesses reopening, consumer confidence is beginning to resurge. Indeed, the rising rate of consumer confidence is outpacing expert predictions. Consumer spending increased by 2.4 percent in January and an additional 0.2 percent in February, with further consumer spending […]
Audiences everywhere have been burned by "fake news" that seems to be in never-ending supply on television and social media. According to a recent Gallup poll, a staggering 33% of Americans don't trust mass media at all.
