There is no other industry that faces the unique challenges of healthcare marketing. Though, like other industries, they face inevitable budget constraints, the strict regulations in place to protect patient information also serve to hinder marketing efforts. Healthcare marketers are prohibited from using certain […]
Individual health is a personal topic and so is health insurance. Because every consumer's healthcare needs are different and constantly changing, marketing health insurance can be challenging. Health insurance brands must overcome a unique set of obstacles in order to build trust. Public media sponsorship is an […]
Diversity, equity, and inclusion have been a focus of many companies for the last few years. Whether in their hiring practices, career paths, or marketing efforts, businesses have come to recognize that they must give equal opportunities to all people, regardless of identity, abilities, culture, or ethnicity. […]
Many believe that the purpose of advertising is to sell products or services to the general public. While a purchase is usually the ultimate desire, the real purpose of advertising is to raise awareness about a brand in order to generate traffic. It's all about being known before you are needed, so that your […]
After a long dry spell and numerous stops and starts, we can once again take to the skies, rails, roads, and seas this spring and summer. Domestic travel this year is up almost 36% compared to pre-pandemic times, and it is expected to rise another 28.4% next year. International travel to the U.S. is projected to […]
Public media is a clutter-free media environment that elicits better brand recall. The audience is not bombarded with ads as they are on traditional media, allowing them to focus on the content. Businesses that sponsor public radio can see results. In one study, sponsors experienced a purchase lift of 92%.
It’s impossible to reach your target audience in places where they are not in the habit of listening to ads. The key to getting your message recognized and acted upon involves finding those avenues where consumers are already highly engaged and focusing your effort there.
Because marketing is an ever-evolving process, even a successful marketing strategy can benefit from a shake-up now and then. Public media sponsorship is a great way to disrupt your current marketing approach for better results long-term.
Tracking your media campaign and strategically analyzing the results is an essential part of any marketing strategy. Not only will you better understand your return on investment, you’ll also understand which media platforms resonate best with your target audience and how to optimize for the future.
Long before car dealerships and law firms discovered this well-kept marketing secret, local businesses put the “community” in community-supported public media. From immigrant-owned Ethiopian cafes to nonprofit diaper banks, local businesses, nonprofits and events were the original public radio sponsors. The […]
