Tracking your media campaign and strategically analyzing the results is an essential part of any marketing strategy. Not only will you better understand your return on investment, you’ll also understand which media platforms resonate best with your target audience and how to optimize for the future.
Long before car dealerships and law firms discovered this well-kept marketing secret, local businesses put the “community” in community-supported public media. From immigrant-owned Ethiopian cafes to nonprofit diaper banks, local businesses, nonprofits and events were the original public radio sponsors. The […]
How can public media sponsorships move the needle for your marketing efforts? Does leading with purpose drive ROI for your business? And is there a ‘right’ formula for sponsorship success? We rounded up our most downloaded eBooks to help you efficiently navigate the public media ecosystem, target your most […]
CEOs and media planners both want their companies to be successful, although they have very different methods for achieving their company goals. Sales leads must navigate the disconnect between what CEOs say in the press about the importance of giving back to their communities and what their media planners are […]
Believe it or not, FCC (the Federal Communications Commission) guidelines for public radio sponsorship can be a benefit to your messaging. This is because listeners can trust that public media sponsors will be held to a higher standard than commercial ads, guided by policies that guarantee only factual […]
When it comes to increasing event attendance, public media offers a unique and effective way to reach engaged audiences. With a dedicated listener base that values quality content and community involvement, NPR stations provide an environment where messages resonate. Unlike commercial media, where cluttered ad […]
The pandemic has altered many aspects of life. It has changed how we work, where we go, how we travel, which places we feel comfortable going to, and how much we socialize. For many, it has influenced how we vote and reinforced the need for objective, fact-based information sources. For public media, it has […]
2021 has been a year of challenges for automotive dealers. The supply chain is struggling to recover and affecting virtually every industry. It's especially prevalent in the automotive sector. Even as the recovery continues, the fallout from the pandemic is like the proverbial gift that keeps on giving, resulting […]
Public radio is a powerful marketing medium that can deliver impressive ROI. Eighty-two percent of NPR listeners take action after hearing a sponsor message1. However, tracking specific results of any campaign can be challenging without setting up the right metrics. The key to realizing the benefits of your […]
Many misconceptions exist surrounding marketing opportunities (sponsorship) on public media. Some marketers fear that there are obstacles to investing in public media sponsorship. However, the truth is that public media sponsorship is highly effective and results in higher engagement from listeners. Commercial […]
