Businesses, nonprofit organizations and community groups regularly use sponsorship messages on public media to promote their services and products. However, they also use these opportunities to advertise on NPR as a way to promote events to a dedicated local audience.
Small businesses must make the most of every marketing dollar or risk not reaching business objectives.
The pandemic has altered many aspects of life. It has changed how we work, where we go, how we travel, which places we feel comfortable going to, and how much we socialize. For many, it has influenced how we vote and reinforced the need for objective, fact-based information sources. For public media, it has […]
2021 has been a year of challenges for automotive dealers. The supply chain is struggling to recover and affecting virtually every industry. It's especially prevalent in the automotive sector. Even as the recovery continues, the fallout from the pandemic is like the proverbial gift that keeps on giving, resulting […]
Public radio is a powerful advertising medium that can deliver impressive ROI. Eighty-two percent of NPR listeners take action after hearing a sponsor message1. However, tracking specific results of any campaign can be challenging without setting up the right metrics. The key to realizing the benefits of your […]
Many misconceptions exist surrounding public media advertising. Some marketers fear that there are obstacles to investing in public media sponsorship. However, the truth is that public media sponsorship is highly effective and results in higher engagement from listeners. Commercial radio advertisements cause […]
Recent research shows that radio's heaviest listeners are more likely to be in the market for insurance. Insurance companies have taken notice in an effort to meet their target customers. Over the last year, they have increased their radio ad spend by 26%, spurring expanded reach and increased search and site […]
Many businesses underestimate just how competitive the landscape is for financial institutions. Despite the recent decline brought on by market saturation and the current consolidation trend, there are still nearly 18,000 financial institutions in the United States. This figure is dropping by the year, bringing […]
Public media audiences are performing arts enthusiasts. Audience insights show that they are interested in cultural events, and establishing a solid relationship between performing arts and public media sponsorship. Aligning your brand with public media can help you reach an engaged audience of performing arts […]
People want to feel confident about the information they are receiving, whether it's world news, local events, or which bottled water is best. Public radio is a much-needed port in a storm in an era of armchair experts and massive misinformation. Listeners aren't bombarded with gimmicky sales ads but instead are […]
