Public media is a clutter-free media environment that elicits better brand recall. The audience is not bombarded with ads as they are on traditional media, allowing them to focus on the content. Businesses that sponsor public radio can see results. In one study, sponsors experienced a purchase lift of 92%.
Because marketing is an ever-evolving process, even a successful marketing strategy can benefit from a shake-up now and then. Public media sponsorship is a great way to disrupt your current marketing approach for better results long-term.
Today, with the rise of digital streaming services and cable TV, the majority of Americans watch their favorite shows on their own schedule. A growing preference for these services means traditional TV advertisers have to find new ways to reach viewers. That's where public media comes in.
Trust is a vital element in any relationship, whether personal or business. It is at the heart of your brand image and the basis of customer loyalty. In an era of sensationalism, truth seems to be an optional component of engaging content. When likes and shares seem to rule digital media, earning the trust and […]
Consumers seem to be constantly online, so many advertisers are jumping on marketing trends in the digital world. While digital marketing is an effective strategy, traditional advertising tactics (especially radio) can still net sound results. In recent years, radio advertising has proven to be three times more […]
Consumers are influenced by brands they feel good about. When a business or product has gained a following among shoppers or is associated with a worthy cause, it creates an aura that others want to align themselves with. This halo effect is one of the keys to generating new business.
In the world of advertising, it can be hard for small businesses to differentiate themselves from the competition. For example, social media is a huge platform guaranteed to have a wide reach. However, the bigger a platform is, the harder you'll have to work to get your message across. Small businesses need a […]
Public radio has a unique way of connecting brands with a large and loyal customer base—NPR reaches as many as 26.1 million weekly listeners alone. But marketers also need to build and maintain strong relationships with the 64% of consumers that say they want brands to connect with them digitally. If you're […]
Believe it or not, FCC (the Federal Communications Commission) guidelines for public radio sponsorship can be a benefit to your messaging. This is because listeners can trust that public media sponsors will be held to a higher standard than commercial ads, guided by policies that guarantee only factual […]
Businesses, nonprofit organizations and community groups regularly use sponsorship messages on public media to promote their services and products. However, they also use these opportunities to advertise on NPR as a way to promote events to a dedicated local audience.
