Stereotypes are dangerous. They breed mistrust, fear, and even false confidence and misplaced trust. Stereotypes cause us to accept often false images of what someone or something represents. This preconceived notion prevents us from making connections, enjoying experiences, or learning new things. NPR is no […]
In communities across the United States, PBS and its member stations have been a source of education, entertainment and awareness for decades. Aside from its programming coming in part through public funding, PBS funds its broadcasts through individual and corporate sponsorships.
Small businesses must make the most of every marketing dollar or risk not reaching business objectives.
Public radio is a powerful advertising medium that can deliver impressive ROI. Eighty-two percent of NPR listeners take action after hearing a sponsor message1. However, tracking specific results of any campaign can be challenging without setting up the right metrics. The key to realizing the benefits of your […]
Many businesses underestimate just how competitive the landscape is for financial institutions. Despite the recent decline brought on by market saturation and the current consolidation trend, there are still nearly 18,000 financial institutions in the United States. This figure is dropping by the year, bringing […]
Promoting causes you support after the appreciation month ends makes a strong statement. Showing solidarity and support during 'appreciation months' (e.g., Pride month, Black History Month, etc.) is great, but there is still a lot to be done year-round to advance equality. When you continue the fight for a cause […]
Public radio has always championed education, and NPR is defined by a mission to create a more informed public. Whether the topics are travel, education, public health, politics, or family, the common thread is the world around us, what impacts us globally, nationally, and locally, and what connects us as humans. […]
More and more marketers are being asked to prove the ROI of their campaigns to organizational decision-makers and higher-ups. New realities require businesses to re-evaluate their expenses and trim costs where they can. An effort that is not proving successful will be one of the first on the chopping block.
Public radio reaches an exclusive, engaged listening audience that is highly sought after by marketers. Ninety-two percent are active in their communities, 63% have earned college degrees, 68% are employed and most refer to their jobs as careers. Their median income is approximately $91,500.
Key findings from a recent Edison Research and NPR collaborative study found that NPR listeners are very open to its sponsorship messages. NPR listeners were compared to the average AM/FM listener on benchmarks surrounding the level of engagement with sponsorship messages. The survey targeted adults ages 18+ who […]
