The popularity of podcasts is growing. According to The Infinite Dial 2021® from Edison Research and Triton Digital released last week, approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. 176 million Americans are now weekly online […]
Marketers face enormous pressure when pitching marketing strategies to their organizations. They have to present the idea in a compelling narrative that ties the campaign's objectives to those of the company. And, with ever-tightening marketing budgets, they must be prepared to back every assertion with research […]
Successful businesses sponsor public media stations to reach their most valued and influential customers. Audiences are just as passionate about supporting public media sponsors as they are about supporting the station itself. 71% of NPR listeners have a more positive opinion of a company that supports public […]
Audiences everywhere have been burned by "fake news" that seems to be in never-ending supply on television and social media. According to a recent Gallup poll, a staggering 33% of Americans don't trust mass media at all.
“The colonization of the eyes is over. Now it’s the colonization of the ears.”
To sustain growth, marketers must constantly seek new channels to deliver their core messages to consumers. Successful brands connect with customers wherever they are, including on their preferred devices or media channels. And one of the most influential mediums for engaging with your consumer base is public […]
Public media audiences care about their communities and the world around them. Members are generally influential, cultured, and engaged. They’re also passionate about environmental and public causes.
With over 60 million (and growing) Americans regularly tuning in to podcasts, marketers are increasingly leveraging the platform as a simple and cost-effective way to promote their brands.
Some marketers believe that the public media audience does not fall within their business's demographic. On the contrary, public media audiences are diverse and number in the millions every year. Weekly listenership for stations hosting content from American Public Media (APM), National Public Radio (NPR), and […]
NPR has a broader listenership than any other radio station in the United States. In fact, NPR has over 44 million weekly listeners across the country. Even more impressive is the representation of demographics.
