Effective marketing connects with your target audience in a meaningful way. However, audiences can have a diverse range of media preferences that make it difficult to hone your targeting. The key to reaching your target is to find platforms that cater to a wide variety of preferences and tastes.
Radio has been the background of our lives for generations. It's been featured in movies like Sleepless in Seattle, Good Morning Vietnam, American Graffiti, and many more as a welcome escape, familiar friend, and the soundtrack of an age. Before the age of television, families gathered around the radio for news […]
Americans across the country celebrated the new year last week, happily bidding farewell to a tumultuous 2020 and looking ahead to what 2021 has to offer. Topping the list: promising vaccine news and the upcoming inauguration of America’s 46th President. But as the confetti settled and champagne bubbles […]
Public media is a powerful platform. It reaches millions of viewers and listeners each week that are interested, intelligent, educated and invested in quality educational programming. Learn how your brand can harness the power of public media sponsorships to reach influential listeners and create tangible results.
Consumers are more likely to connect with your brand if it has a purpose. A recent pre-pandemic study showed that 74% of millennials in the U.S. are more likely to spend money with businesses that support social causes. Listeners and viewers of public media appreciate their stations for their contributions to the […]
Businesses across all industries are trying to determine how to track and measure their brand awareness campaigns. In doing so, they hope to justify marketing budgets by gaining insight into ROI and profitability. What's difficult about tracking ROI for brand awareness is that you can't measure it directly. […]
Brands don’t advertise on public media, they sponsor public media. Seth Godin describes the difference between sponsorship and advertising: "Sponsorship isn’t about, ‘how do I interrupt more people more aggressively?’, Sponsorship is about, ‘how I can be affiliated with something I’m proud of, that the people who […]
With so many options for commercial-free programming on radio and television, you might think a branding campaign for your organization won't produce the results you need to make your business successful. The opposite is true. In fact, 75 percent† of public radio listeners have taken some sort of action as a […]
Your company's brand is more than just a name or a list of products and services offered. It’s a statement about what your business stands for and how customers feel about you. During times of crisis, like the pandemic we are currently dealing with, consumers want to be comforted and they desire to do business […]
As we inch toward November 3 and political news and ads sweep the airwaves, advertisers and brands might be inclined to stay out of the fray. However, maintaining brand presence and staying top of mind during an election cycle is as important as ever. In our short video, Market Enginuity CRO Harry Clark shares 5 […]
