Public media is a powerful platform. It reaches millions of viewers and listeners each week that are interested, intelligent, educated and invested in quality educational programming. Learn how your brand can harness the power of public media sponsorships to reach influential listeners and create tangible results.
Consumers are more likely to connect with your brand if it has a purpose. A recent pre-pandemic study showed that 74% of millennials in the U.S. are more likely to spend money with businesses that support social causes. Listeners and viewers of public media appreciate their stations for their contributions to the […]
Businesses across all industries are trying to determine how to track and measure their brand awareness campaigns. In doing so, they hope to justify marketing budgets by gaining insight into ROI and profitability. What's difficult about tracking ROI for brand awareness is that you can't measure it directly. […]
Brands don’t advertise on public media, they sponsor public media. Seth Godin describes the difference between sponsorship and advertising: "Sponsorship isn’t about, ‘how do I interrupt more people more aggressively?’, Sponsorship is about, ‘how I can be affiliated with something I’m proud of, that the people who […]
With so many options for commercial-free programming on radio and television, you might think a branding campaign for your organization won't produce the results you need to make your business successful. The opposite is true. In fact, 75 percent† of public radio listeners have taken some sort of action as a […]
Your company's brand is more than just a name or a list of products and services offered. It’s a statement about what your business stands for and how customers feel about you. During times of crisis, like the pandemic we are currently dealing with, consumers want to be comforted and they desire to do business […]
According to LinkedIn, the B2B social network, “Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”
We are — every person on this planet — living with a stark, new reality as the coronavirus and the disease it causes, COVID-19, travels from nation to nation, to almost every community we know. Many people are becoming ill. Others are losing their jobs as companies cut back and government at every level struggles […]
We’ve all heard the phrase, “people buy from those they know, like and trust.” With the increase in AI-driven content recommendations and targeted advertising, this statement is more relevant now than ever.
If public media had a campaign slogan, “No Political Ads” should be it. For marketers and media planners, a presidential election year presents challenges:
